Social Media Manager

Strategy Planning

Develop and execute distinct social media strategies for each school respecting their different audiences:
Arab national families at Abu Obaida, Indian expatriate families at Wise UAQ. Maintain a shared content calendar aligned to the academic year, key events, and admissions cycles. Set monthly goals for growth, engagement, and admissions enquiries.

Produce and schedule content across Instagram, Facebook, Tik Tok, You Tube, Linked In, and Whats App channels. Shoot and edit short‑form video reels, photos, and graphics on campus or brief and coordinate the creative team. Cover school events live (graduations, sports days, cultural days, competitions, National Day celebrations). Produce bilingual content:
English, Arabic, appropriate to each school’s audience.

Respond to comments and messages promptly and professionally, escalating admissions and complaint enquiries to the right team. Celebrate student, teacher, and school achievements. Support admissions campaigns with targeted seasonal content.

Ensure strict compliance with child safeguarding and media‑consent policies before any student appears in content. Keep all content aligned with UAE Ministry of Education (MOE) norms and each school’s brand guidelines. Report monthly on performance: reach, engagement, follower growth, enquiries generated.

4 – 7 years managing social media, ideally for a school, education brand, or family‑focused organisation. Strong hands‑on skills in short‑form video, photography, and graphic design (Canva, Cap Cut, Adobe Suite or similar). Fluent English; working Arabic strongly preferred given the Abu Obaida audience. Solid understanding of platform algorithms, paid boosting, and analytics. UAE‑based, with a valid licence preferable and ability to travel between Ajman and UAQ campuses.

Sensitivity to child safeguarding and the cultural nuances of both communities.

Experience with paid social campaigns (Meta Ads Manager). Familiarity with UAE private‑education regulation and admissions cycles. Malayalam/Hindi as an additional language (for the Wise UAQ community).

Consistent, on‑brand posting cadence established for both schools. Measurable growth in followers and engagement. A visible pipeline of admissions enquiries attributable to social channels.