Copywriter & CRM Specialist – Content, Email & Customer Engagement

Apply for Copywriter & CRM Specialist – Content, Email & Customer Engagement at Karwan Sports Club in Ajman, AJ, AE.

This Full time on site position offers great opportunities for career growth. We are looking for a talented Copywriter & CRM Specialist who can combine strong creative writing skills with customer communication and CRM execution. The role will be responsible for developing compelling brand and marketing copy while managing customer communication across email, SMS, Whats App, CRM campaigns, and other digital touchpoints.

The ideal candidate should understand how to turn customer data and business objectives into targeted communication that improves engagement, registrations, bookings, memberships, retention, and conversions.

• Write engaging copy for social media, websites, digital advertisements, campaigns, brochures, presentations, events, and promotional materials.
• Develop campaign headlines, taglines, captions, calls-to-action, and promotional messaging.
• Write and edit website and landing-page content.
• Create copy for sports tournaments, academy programs, memberships, facilities, events, hospitality, and promotional campaigns.
• Maintain a consistent brand tone of voice across all customer-facing communication.
• Proofread and edit marketing materials before publication.
• Work closely with social media, design, video, sales, and marketing teams.

• Plan and execute CRM communication campaigns across email, SMS, Whats App, and other customer channels.
• Develop customer journeys for new leads, existing customers, members, event participants, and inactive customers.
• Segment customer databases based on interests, activity, behaviour, and campaign objectives.
• Create targeted communication for registrations, memberships, offers, events, renewals, follow-ups, and re-engagement.
• Develop automated communication journeys and follow-up sequences.
• Maintain and organize CRM databases and customer communication lists.
• Track open rates, click-through rates, responses, conversions, and campaign performance.
• Conduct A/B testing on subject lines, messaging, offers, and calls-to-action.
• Work with sales and operations teams to improve lead nurturing and customer follow-up.
• Prepare CRM campaign reports and recommend improvements based on performance.

• 3+ years of relevant experience in copywriting, CRM, content marketing, email marketing, or customer engagement.
• Excellent written English with strong grammar, editing, and storytelling skills.
• Demonstrated ability to write both creative and conversion-focused marketing copy.
• Hands-on experience with CRM, email marketing, SMS, or marketing automation platforms.
• Understanding of customer segmentation, lead nurturing, retention, and re-engagement campaigns.
• Ability to adapt tone and messaging for different audiences and platforms.
• Strong attention to detail and ability to manage multiple campaigns simultaneously.
• Knowledge of Whats App marketing and customer communication will be an advantage.
• Experience in sports, fitness, hospitality, events, lifestyle, entertainment, or consumer-facing brands is preferred.
• UAE experience is an advantage.

Preferred Candidate:
We are looking for someone who can combine creative copywriting with data-driven CRM communication - someone who understands not only what to say, but also who to communicate with, when to communicate, and how to drive action. Candidates are encouraged to submit writing samples and examples of CRM/email campaigns they have previously worked on.

AED2,500.00 - AED5,000.00 per month

In person