Senior Digital Marketing Specialist

We are looking for a results-driven Senior Digital Marketing Specialist to lead digital growth across our group brands. You will plan and run multi-channel campaigns, build brand visibility, and turn online engagement into bookings, enquiries and sales across the UAE.

• Develop and execute brand-specific digital marketing strategies for group companies across healthcare, wellness, retail and real estate.
• Plan, launch and optimise paid campaigns on Google Ads, Meta (Facebook and Instagram), You Tube, Eurostaffs and Tik Tok.
• Manage social media calendars and oversee content creation, ensuring consistent brand voice across all entities.
• Lead SEO and local SEO (Google Business Profiles, branch listings) to improve rankings and footfall for clinics, spas and showrooms.
• Manage website performance, landing pages and conversion rate optimisation in coordination with SHx Digital.
• Run email, Whats App and CRM-based marketing to drive lead nurturing, retention and repeat business.
• Track, analyse and report on KPIs (leads, cost per lead, ROAS, conversions, engagement) using GA4 and platform analytics; present insights and recommendations to senior management.
• Manage digital marketing budgets and allocate spend for maximum ROI.
• Coordinate with influencers, agencies, designers, videographers and photographers.
• Monitor online reputation, reviews and customer feedback; ensure timely responses.
• Stay current with UAE digital trends, platform updates and competitor activity.
• Mentor junior marketing team members and guide their output.

• Bachelor's degree in Marketing, Business, Communications or a related field.
• 4-5 years of digital marketing experience, including at least 2 years in a senior or lead role.
• Proven track record of campaigns that delivered measurable growth; UAE/GCC market experience strongly preferred.
• Experience in healthcare, wellness, hospitality, retail or real estate is an advantage.

• Hands-on expertise in Google Ads, Meta Ads Manager, GA4, Google Search Console and SEO tools.
• Working knowledge of CRM and marketing automation platforms.
• Strong copywriting and content strategy skills; basic design and video-editing knowledge (Canva, Cap Cut or similar) is a plus.
• Strong analytical and reporting skills, with the ability to turn data into action.
• Excellent communication in English;
  Arabic and/or Hindi/Malayalam is an advantage.
• Ability to manage multiple brands and deadlines independently.

• Lead and booking growth across group brands
• Cost per lead and return on ad spend
• Organic traffic and search ranking improvement
• Social media growth and engagement
• Timely, accurate monthly performance reporting

Scale:
Work across a multi-industry group serving over a million customers. Growth:
Senior role with visibility to management and room to grow. Impact:
Own digital strategy for well-established, fast-expanding UAE brands.

Job Type: Full-time Pay: AED6,000.00 - AED8,000.00 per month

Work Location:

In person