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Sales Supervisor HoReCa & B2B

Job in Ajman, UAE/Dubai
Listing for: Universal Foods Foodstuff Trading LLC SPS
Full Time position
Listed on 2026-09-11
Job specializations:
  • Sales
    B2B Sales, Food Sales, Business Development, Account Manager
Salary/Wage Range or Industry Benchmark: 120000 - 240000 AED Yearly AED 120000.00 240000.00 YEAR
Job Description & How to Apply Below

Responsibilities

  • The main responsibility of the successful candidate shall be strong Develop and execute the sales strategy for frozen juices and IQF frozen fruits across the UAE
  • Build and grow business within the Ho Re Ca  sector including hotels restaurants cafes catering companies juice bars and hospitality groups
  • Develop the B2B and industrial customer segment for frozen fruits targeting bakeries pastry and dessert producers ice cream and gelato manufacturers food manufacturers and other professional users of frozen fruit ingredients
  • Identify new customers applications and market opportunities beyond traditional Ho Re Ca  channels
  • Conduct regular customer visits product presentations sampling and commercial follow-ups to convert opportunities into recurring business
  • Develop key accounts and establish long-term commercial relationships with purchasing teams chefs F B managers and business owners
  • Understand customer applications and recommend the appropriate product pack size and commercial solution
  • Build a healthy sales pipeline and continuously develop new accounts
  • Monitor competitor products pricing market trends and customer requirements
  • Maintain accurate sales reports forecasts customer pipelines and market feedback
Qualifications
  • Minimum 3–5 years of proven UAE sales experience in food service, Ho Re Ca  or B2B food ingredients.
  • Strong existing knowledge of the UAE Ho Re Ca  market and customer network.
  • Experience in frozen fruits, juices, frozen food, food ingredients or related F&B categories is highly preferred.
  • Experience selling to industrial food users, bakeries, pastry, ice cream, catering or food manufacturers will be a strong advantage.
  • Strong business-development mindset with the ability to open new accounts rather than only manage existing customers.
  • Excellent communication, negotiation and relationship-management skills.
  • Commercially driven and comfortable working with sales targets, margins and collections.
  • Fluent in English;
    Arabic is an advantage.
  • UAE driving license is required.
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