Leasing and Marketing Manager - University of Akron

Job Description

Job Description

Job Title:

Leasing and Marketing Manager

Reports To:

Associate Director of Operations

Location:
University of Akron in Akron, Ohio

Compensation: $52,000.00-$56,000.00 per year and a comprehensive benefits package.

FLSA Status:
Exempt

Capstone On-Campus Management (COCM), headquartered in Birmingham, Alabama, is a group of student housing professionals focused exclusively on the management of housing communities owned by non-profits and / or properties highly affiliated with a university.

Serving the University of Akron’s Residence Life and Housing (RLH) department, this position develops and implements creative marketing strategies to promote academic year and summer on-campus living opportunities. The successful candidate will create digital media and print content, manage promotional outreach to internal and external clients, and track engagement effectiveness. Supporting summer conference management, this position partners with the Associate Director of Operations and the university’s Director of the Student Union, Conference, & Events Services to manage bookings from inquiry through campus arrival.

• Develop and execute the annual on-campus living and summer conference marketing plans.
• Create and maintain promotional materials, including brochures, flyers, email campaigns, and social media content promoting our residential facilities and summer conferences.
• Manage website content in alignment with the university brand strategy.
• Coordinate contracted photography, videography, and other media assets for marketing housing initiatives.
• Design and implement specialized marketing campaigns to target audiences.
• Track, analyze, and report on marketing campaign performance and engagement metrics.
• Identify and pursue new residential prospects (with a focus on transfer students) and summer conference opportunities.
• Collaborate with campus colleagues and regional, county, and city leadership to promote academic year housing and short-term summer living options.
• Administer booking of prospective residential conference groups, including contract management, dining service plans, and the collection of associated fees.
• Assist the Associate Director of Operations with on-site conference activities, including registration, guest relations, and event support as needed.
• Provide customer service via email, phone, and in‑person interactions including work orders and resident support as needed.
• Support general facility management and administrative operations, including keys, locks, and card access.
• Participate in the manager on‑call duty rotation.
• Perform other duties as assigned.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and / or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Bachelor’s degree in business, marketing, communications, hospitality, or a related field.
• 2–3 years of experience in on-campus housing operations, college event management, hospitality, sales / marketing, or a related field.
• Leadership skills and the ability to take initiative in managing projects.
• Experience developing targeted marketing campaigns to enhance client engagement and to increase occupancy.
• Strong interpersonal, communication, and customer service skills.
• Ability to work effectively with diverse populations.
• Proficiency with Microsoft Office and standard office equipment.
• Experience with design tools such as the Adobe Creative Suite, Canva, and basic HTML.
• Exceptional organizational skills, attention to detail, and ability to multitask in a fast‑paced environment.
• Ability to build collaborative relationships with university partners and stakeholders.
• Ability to serve in the on‑call rotation responding to after‑hours incidents and report to campus within 40 minutes.

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. The work…