Marketing Specialist Dfa

Promotes economic development initiatives and operations to achieve goals and objectives by formulating and implementing marketing strategies.

• Contribute to the implementation of marketing strategies for DFA
• Works with management team to create marketing and outreach materials, including brochures, and reports.
• Develop accurate, accessible, and up to date information on DFA, DFWR, WRCF, and ESID accomplishments, projects, and program data.
• Conduct outreach, write, and research client stories for DFA and managed entities.
• Create content for websites, blogs, newsletters, and social media platforms.
• Maintain consistent branding across all communication channels.
• Coordinate marketing of various educational resources presented by WRCF.
• Manage and grow the organization’s digital presence through social media platforms, email, and marketing campaigns.
• Track and analyze website traffic, engagement metrics, and campaign performance using tools like Google Analytics and social media insights.
• Prepare and present regular reports on marketing campaign performance and community impact.
• Develop success stories and case studies to highlight the organization’s impact on the community.
• Provide updates to senior leadership, boards, or stakeholders regarding marketing initiatives and outcomes.
• Participate in planning, coordination and facilitation of trainings and workshops.
• Interact with clients for preliminary loan information. Respond to online and social media questions.
• Presents self in a professional, ethical, and culturally sensitive manner to coworkers, partners, and the public.
• Demonstrates regular and predictable attendance.
• Performs other duties as requested, directed, and/or assigned.

• Completion of bachelor’s degree in business administration, marketing, or closely related discipline and/or
• Three to five years’ experience in nonprofit fundraising, communications, education, and/or external affairs
• Experience that would provide the required knowledge and abilities to perform the duties of the position.

• Strong interpersonal and communication skills
• Desire to implement fresh marketing strategies.
• Knowledge and understanding of small business challenges/opportunities.
• Basic understanding of lending and credit.
• Knowledge of digital and traditional marketing tools and techniques
• Excellent written and verbal communication skills
• Strong organizational skills to manage multiple campaigns and meet deadlines.
• Ability to set priorities for a challenging workload and take initiative.
• Able to determine opportunities through analysis of current and future trends.
• Experience working independently and collaboratively with co-workers and stakeholders from the nonprofit, corporate, philanthropic, and public sectors.

• Possession of a valid driver’s license or state
• Must maintain all required licenses, training, and certification, plus any security clearances.

• Job is physically comfortable, requires sitting, walking, standing, bending, keying, talking, hearing, seeing, and repetitive motions.
• Work is performed in an office setting and employee will be exposed to normal hazards associated with an office environment.
• Employee may be required to travel and access various assigned work sites, other offices, and agencies
• Must regularly lift up to 10 pounds and occasionally lift and/or move up to 25 pounds

Work schedule - Monday - Friday 8:30 - 5pm

Work Location:

Cascade Plaza, Suite 1700, Akron, OH 44308 - No hybrid work schedule permitted
Pre-employment testing requirements:
Pre-employment drug and alcohol testing required