Field Marketing Specialist

Field Marketing Specialist

Circle K

Akron, OH

Salary: $85,000 - $110,000

Mid-Senior level

Full-time

Marketing and Sales

Retail

• Oversee and support strategic decisions from the National and Regional level, as well as local.
• Ensure the sales plan and signage is executed at site level, aligning with site level needs.
• Assist in scaling to common sign types.
• Plan and coordinate all printed and digital sign programming.
• Ensure operation of digital assets in stores and on forecourts.
• Handle local media relations (reactive).
• Plan and implement local public relations campaigns (grand openings, post‑renovation campaigns).
• Develop localised social media marketing campaigns.
• Manage the business unit marketing/advertising budget.
• Conduct, summarise and present local market research.
• Manage internal communications content.
• Provide content for external digital channels when needed locally (website, social media channels).
• Manage social investment programs.
• Plan and prepare for crisis communication.
• Participate in the communication network and weekly reporting.
• Monitor media.
• Maintain professional and technical knowledge by attending workshops, reading publications and participating in professional societies.
• Contribute to team effort by accomplishing financial and key result area targets pursuant to company plan guidelines.

• Bachelor’s degree in communications, marketing, or related field preferred.
• Alternative combinations of experience and education that meet the requirements may be substituted.
• Two or more years of experience working in marketing, merchandising and communication and/or related field required.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and Adobe Creative Suite (Photoshop, InDesign, Illustrator).
• Well‑developed verbal and written communication skills, and excellent interpersonal skills.
• Proven success record with media relations/PR campaigns.
• Excellent project management skills and ability to collaborate with other departments.
• Well organized with ability to handle multiple responsibilities under constant deadlines with a high degree of attention to detail and accuracy.
• Track record of managing third‑party relationships and/or direct reports.
• Customer focus:
  Identifies and understands customer needs and puts them first in all activities.
• Commercial mindset:
  Goes the extra mile to drive the commercial success of the company.
• Creative thinker with proficient design and organisational skills.
• May require up to 50% travel.
• Retail experience preferred.

• Sit for long periods of time.
• Operate computer keyboard and mouse for data entry.
• View computer monitor.
• Hear and speak via telephone.
• Reach forward and/or overhead.
• Occasionally lift up to 20 pounds.
• Occasionally lift and/or carry up to 60 pounds from ground to waist level for up to 30 minutes of a workday.
• Occasionally lift and/or carry up to 30 pounds from the ground to overhead up to 30 minutes a workday.
• Occasionally lift and/or carry up to 40 pounds from the ground to waist up to 30 minutes a workday.
• Ability to push and pull with arms up to a force of 20 pounds.
• Ability to climb a ladder to store or retrieve materials, place and/or replace signage.

• The noise level in the work environment is usually moderate.
• Lighting includes natural light and fluorescent lighting throughout the work areas.
• Temperatures in the store are usually moderate to a normal range.
• The individual may occasionally be exposed to extreme temperatures while supervising store managers performing occasional work in a walk‑in cooler and/or freezer.
• Work with minimum direction and periodic supervision.

Circle K is an Equal Opportunity Employer. The Company complies with the Americans with Disabilities Act (the ADA) and all state and local disability laws. Applicants with disabilities may be entitled to a reasonable accommodation under the terms of the ADA and certain state or local laws as long as it does not impose an undue hardship on the Company. Please inform the Company’s Human Resources Representative if you need assistance completing any forms or otherwise participating in the application process.

Find information about Circle K’s use of the federal E‑Verify program to check work eligibility in English and Spanish.