Media & Promotions Manager

Job Purpose

To lead, commercialize, and manage all short-term promotions, internal and external media sales, and advertising activations across Makani Real Estate’s existing malls and community centers in addition to any future upcoming properties with different portfolio segmentation. This role focuses on maximizing non-rental revenue through strategic leasing of promotional spaces, media asset sales, and facade branding—ensuring all activity aligns with the customer journey, brand positioning, and revenue targets.

The Manager must also enforce a structured booking and clientele vetting framework
, ensuring high-quality, relevant, and compliant activations per property.

• Manage and grow income from short-term book
  ings such as car displays, kiosks, brand activations, and product sampling booths.
• Establish and maintain a Short-Term Leasing Masterplan per mall, aligned with footfall, campaign periods, and tenant categories including the long-term plans for advertising elements
• Coordinate with the Marketing Team to align promotional activities with events, seasonal peaks, and mall branding.

• Develop and a
  pply short-term booking criteria per pro
  perty, including:
• Brand Relevance
  :
  Ensuring the promotional product or service complements the mall’s tenant mix and customer demographics.
• Visual & Build Standards: Activation setup must comply with mall aesthetic, safety, and visual identity standards.
• Category Balance
  :
  Avoiding brand/category saturation per location (e.g., limiting automotive at one time).
• Traffic & Space Capacity
  :
  Only permitting promotions that suit the layout and do not obstruct traffic or CXflow.
• Maintain an up-to-date Clientele Database segmented by brand category, historical performance, and activation quality.
• Prequalify new clients through proposal review, sample visuals, and compliance checks in coordination with mall operations and legal teams.

• Maximize revenue through the leasing of:
• Indoor Media Assets:
  Light boxes, digital screens, banners, escalator wraps, elevator wraps, pillar branding.
• External Facade Assets: LED screens, vinyl banners, rooftop branding, sidewraps
• Standardize media asset layouts, technical specifications, pricing strategies, and client usage guidelines across all existing properties.

• Create property-specific rate cards for:
• Promotional short-term bookings
• Digital and static media sales
• External façade advertising
• Package bundled offerings for multi-property campaigns, long-term media rentals, and national brand activations.

• Leverage existing relationships with:
• Advertising Agencies, Media Buyers, and Activations Companies
• Retail brands across fashion, electronics, automotive, FMCG, and telecom
• Actively pitch available inventory, façade assets, and seasonal sponsor ships to clients and partners.

• Propose, manage, and implement external branding opportunities with full technical, legal, and safety compliance.
• Establish criteria for façade leasing including:
• Visibility
  analysis
• Exposure value-based pricing
• Municipal and brand guideline adherence

• Align with:
• Marketing – for campaign synergy and eventalignment
• Customer Experience – to ensure promotions enhance visit or journey
• Operations – for space feasibility and executionapprovals
• Leasing/Legal – for contract integrity and regulation compliance

• Prepare monthly and quarterly revenue performance reports.
• Forecast and track space occupancy, booking utilization, and media performance.
• Recommend optimization strategies for underperforming areas or underutilized assets.

• Lead a team managing bookings, space coordination, and campaign delivery.
• Oversee vendor management for fabrication, setup, and compliance of media assets and promotional booths.

• Promotions & Media Annual Strategy (Mall-Wide)
• Property-Specific Rate Cards & Booking Guidelines
• Client Vetting Framework &…