Assistant Store Manager

Store Operations

• Manage all day-to-day store operations to ensure smooth and efficient performance.
• Maintain high standards of visual merchandising in line with brand guidelines.
• Oversee inventory management, stock levels, and loss prevention.
• Liaise with brand team to ensure the correct products are available in your store.
• Ensure compliance with company policies, health and safety standards, and retail procedures.

• Train and develop store team.
• Lead by example, creating a collaborative and customer-focused team culture.
• Set clear sales expectations and provide regular coaching and feedback.
• Motivate the team to meet and exceed sales and service targets.

• Deliver an exceptional, personalized customer experience.
• Act as a product expert on baby apparel, strollers, car seats, and related accessories.
• Handle customer concerns or escalations with empathy and professionalism.
• Build long-term customer relationships to encourage repeat business and referrals.

• Drive sales through effective goal setting, team motivation, and upselling strategies.
• Analyze sales data, KPIs, and trends to optimize store performance.
• Execute in-store promotions, launches, and seasonal campaigns.

• 3+ years of retail management experience, ideally in baby, specialty, or fashion retail.
• Proven track record of achieving and exceeding sales targets.
• Strong understanding of retail KPIs and sales analytics.
• Excellent leadership, coaching, and communication skills.
• Confidence in consultative selling and product demonstrations.