Area Sales Manager

Gulf Paints and Adhesives Factory is a long-established chemicals and coatings manufacturer headquartered in Al Ain, Abu Dhabi, with over 40 years of experience in the UAE market. Since 1982, the company has focused on delivering high-quality, premium paints and adhesives that enhance standards of living through durability, aesthetics, and performance. Gulf Paints leverages deep local market knowledge to develop products tailored to regional requirements while meeting international standards.

Its product range emphasizes low VOC, people- and environment-friendly solutions that combine timeless elegance with meticulous craftsmanship and expressive colors. The company continues to grow its presence in the region, offering opportunities for professionals to contribute to a trusted and innovative brand.

We are an established and fast-growing paints manufacturing company specializing in high-quality decorative and industrial coatings. Our products serve dealers, contractors, projects, and institutional clients. As part of our expansion strategy, we are seeking a results-driven Sales Manager to lead our sales operations and strengthen our market position.

The Sales Manager will be responsible for driving sales growth, managing distributor and dealer networks, leading the sales team, and developing new markets. This role requires strong leadership, deep market knowledge of paints, and hands-on experience in channel and project sales.

• Develop and implement short-term and long-term sales strategies aligned with company goals
• Identify new markets, territories, dealers, and project opportunities
• Expand market share in decorative and/or industrial paints segments
• Monitor competitor activities, pricing, and market trends
• Proactively resolve customer and sales challenges , bringing forward practical solutions and following through on them.
• coordinate closely with technical , supply chain , finance , and customer service to ensure smooth order execution and timely support for customers

• Appoint, manage, and motivate dealers, distributors, and retailers
• Maintain strong relationships with key customers, contractors, and project clients
• Handle major negotiations, pricing approvals, and key account management
• Ensure timely collection of payments and control of outstanding receivables
• Lead, train, and supervise the sales team and field staff
• Set sales targets and KPIs for the team and track performance regularly
• Conduct regular sales meetings, reviews, and market visits
• Support the team with joint customer visits and closing key deals

• Coordinate with production, logistics, and marketing teams to ensure smooth order fulfillment
• Prepare sales forecasts, monthly reports, and performance analysis
• Provide market feedback for product improvement and new product development

• Bachelor’s degree in Business Administration, Marketing, or related field
• Minimum 5–8 years of sales experience, preferably in paints or coatings industry
• Strong understanding of decorative paints / industrial paints / project sales
• Proven experience managing dealer and distributor networks
• Excellent leadership, negotiation, and communication skills
• Strong analytical and reporting abilities
  
  Willingness to travel extensively within assigned territories