Executive Director, Digital Strategy and Execution

SUMMARY/JOB PURPOSE (Basic purpose of the job):

The Executive Director, Digital Marketing Strategy owns the successful implementation, adoption, and scaling of digital channels and technology for marketing and sales functions, and beyond. As reliance on digital increases for both personal and non-personal (NPP) channels, the role will scale up digital marketing capability (people, systems, process) through implementing agile cost-efficient digital platforms that maximize the use of integrated data and technology.

This role is also responsible for leading the development of the brand's digital and non-personal marketing strategy and ensuring the execution of strategically aligned tactics across all audiences (HCP, APP, Patient, and others as needed). The role plays a key part in bringing digital innovation to Exelixis, from piloting and expanding channels (social media, You Tube, POC) to assessing the up-and-coming technologies and opportunities (artificial intelligence (AI), omnichannel, telehealth, HCP portals, etc.).

ESSENTIAL DUTIES/RESPONSIBILITIES:

• Recruit, hire, and train a team to serve as a center of excellence for executing Digital programs across all customers in Commercial

• Develop NPP strategy for all channels (web, media, CRM, analytics) and audiences (HCP, APP, Patient, other) for the existing and upcoming indications, in close collaboration with in-line marketing team

• Lead and execute NPP & Omnichannel readiness for indication extensions, from the planning of the franchise digital and non-personal marketing strategy to implementation across customer types and channels

• Lead the tactical planning process for digital and non-personal marketing, in deep collaboration with marketing promotional teams

• Anticipate macro changes to the digital and non-personal marketing environment and lead the creation of commercial plans to address these shifts

• Upskill other Commercial functions and drive understanding and adoption of Digital tools in the field

• Establish partnership, outline roles and responsibilities, and ensure development of SOPs, through direct reports,across Exelixis in support of digital execution

• Represent Marketing for digital and non-personal strategy line of sight across functions

• Lead strategic collaborations with all Commercial Functions, Field, Medical, Regulatory, Legal, Finance and Information Technology (IT)

• Oversee the design and build a Marketing Data warehouse and monthly dashboard, which allows consistent KPI reporting, and standardized data outputs for measuring ROI in partnership with Commercial Strategy Analytics & Operations (CSAO)

• Develop and manage a significant annual digital marketing budget, including all branded media spend, being accountable for delivering channel optimization and positive ROI on proposed media

• Oversee, through direct subordinate managers, all digital and media agencies, constantly assessing the needs, identifying gaps, and working with current or new partners to execute

• Partner with Compliance, Legal, Regulatory and Finance teams to establish SOPs and ensure proper policies and procedures are followed for various projects

SUPERVISORY RESPONSIBILITIES:

• Hire and develop a team of direct reports; including front-line managers, individual contributors and consultants

• Evaluate the need for additional resources as required by the company's growth trajectory and expanded digital footprint

EDUCATION/EXPERIENCE/KNOWLEDGE &

SKILLS:

Education:

• Master's degree in related discipline and 16 years of related experience; or

• BS/BA degree in related discipline and 18 years of related experience; or

• Equivalent combination of education and experience.

Experience:

• Previous experience in Digital and multi-channel marketing required

• Leadership experience is required

• Oncology experience is required

Knowledge, Skills and Abilities:

• Demonstrated strategic thinking, initiative and creativity

• Talent for blending innovation with pragmatic execution

• Cross-functional collaboration

• Effective prioritization and delegation of activities

• Skills to network internally and externally

• Ability to draw insight from organizational data to optimize programs…