Senior Director, CRC Promo Marketing

Senior Director, CRC Promotions page is loaded## Senior Director, CRC Promotionslocations:
Alameda, CAtime type:
Full time posted on:
Posted Yesterday job requisition :
JR6541
** SUMMARY/JOB PURPOSE**:

Reporting to the Executive Director, Zanzalintinib (Zanza) Marketing, the Senior Director, CRC Promotions is responsible for developing and leading the Zanza metastatic colorectal cancer (mCRC) promotions team and will oversee all key promotional initiatives to support commercialization, approval and ongoing promotional execution of Zanza in mCRC.
** DUTIES/RESPONSIBILITIES:
*** Lead, coach and develop the Zanza mCRC promotions team
* Define promotional priorities based on Zanza’s mCRC launch strategy
* Oversee creation of the US marketing tactical plan for Zanza’s first approval in mCRC
* Ensure successful execution of compelling promotional tactics for US HCPs across personal and non-personal channels
* Align messaging platform and tactical rollout with brand objectives and strategies
* Ensure key brand messages and materials are effectively communicated at sales meetings
* Guide collaboration with the Patient/APP Marketing Team to develop promotional materials targeting patients, caregivers, and Advanced Practice Providers
* Oversee the promotions budget, establish goals and metrics, and measure performance
* Collaborate effectively with cross-functional partners including field sales, sales training, market planning, digital marketing and regulatory/compliance
* Manage key vendor relationships, including the promotional agency of record
* Foster trust and a strong culture across the broader marketing, sales teams and partners throughout the organization
* Maintain ongoing collaboration and consultation with CABOMETYX promotions peers to ensure alignment to Franchise strategy and messaging
* Partner with Medical and Legal review team to ensure all promotional materials are compliant with applicable laws, regulations and policies
* Ensure compliance with all laws, regulations, and policies that govern Exelixis conduct
* The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification.  It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to the job.
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* SUPERVISORY RESPONSIBILITIES:

*** Directly supervises employees
** EDUCATION/EXPERIENCE/KNOWLEDGE &

SKILLS:

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* Education:

*** Master’s degree in related discipline and 13 years of related experience; or
* BS/BA degree in related discipline and at least 15 years of related experience; or
* Equivalent combination of education and experience
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* Experience:

*** Experience in HCP product marketing
* Field sales, or market research/analysis in the pharmaceutical or biotech industries are a plus
* Patient Marketing, digital marketing and sales experiences are a plus
* Prior experience managing direct report(s)
* Oncology experience strongly preferred
* Product launch experience strongly preferred
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* Knowledge, Skills and Abilities:

*** Advanced ability to draw insight from market research, the sales force, and other sources to optimize messaging, tactical plans and promotional activities
* Comprehensive track record of consistently meeting or exceeding financial and/or other quantitative targets, as well as qualitative goals
* Comprehensive prioritization and delegation abilities
* Advanced ability to recruit, retain, coach and develop talented individuals
* Advanced ability to inspire others and create a highly motivational environment
* Comprehensive talent for blending innovation with pragmatic execution
* Comprehensive skills to network internally and externally
* Comprehensive strategic thinking, initiative and creativity
* Advanced understanding of FDA Regulations of pharmaceutical drug promotions and experience with Legal, Medical and Regulatory review process
* Comprehensive presentation, verbal and written communication skills
** Work Environment/Physical Demands****:
** Our office is a modern space that fosters collaboration and creativity. Teams work closely together, sharing ideas and solutions in a…