Media Executive - Walb

About Gray Media

Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 45 markets totaling nearly 1.5 million Hispanic TV Households.

The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and Power Nation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

WALB-TV is South Georgia’s #1 news station and an award-winning NBC / ABC affiliate based in Albany, Georgia. Since signing on in 1954 as Gray Television’s first station, WALB has grown into one of the region’s most trusted and enduring media institutions, delivering impactful local journalism and storytelling across more than 40 counties. WALB reaches hundreds of thousands of viewers each week through comprehensive local news coverage, weather, sports, and community programming.

With a deep commitment to the communities we serve, the station plays a vital role in informing, connecting, and elevating South Georgia—both on air and across digital platforms. Beyond broadcast, WALB operates as a full-service media and marketing organization, offering advertisers integrated solutions across television, digital, streaming video, and email. The station partners with more than 200 local, regional, and national clients each month, combining trusted local reach with modern targeting, analytics, and creative capabilities to deliver meaningful results.

Are you passionate about media, marketing, and driving business growth in a fast-paced environment? WALB is looking for a Media Executive to join our high-performing sales team and help deliver integrated marketing strategies across a variety of platforms.

In this role, you will be responsible for driving broadcast and digital revenue through new business development, strategic client partnerships, and consultative selling. The Media Executive identifies prospects, develops customized marketing strategies, builds compelling presentations, negotiates and closes business, and cultivates long-term client relationships that support sustained growth.

This position plays a critical role in increasing revenue while maintaining a high standard of client service and professionalism. The Media Executive may also manage select house accounts and perform administrative responsibilities as needed. The ideal candidate is a self-starter with a strong understanding of media and marketing trends, a proven ability to prospect and generate new business, and a track record of success in media sales.

The role is well-suited for a motivated professional who thrives in a fast-paced environment and brings both creativity and persistence to the sales process.

• Cultivate, develop, and maintain relationships with key decision-makers at the agency and client level
• Respond promptly to inbound leads via phone and email
• Manage accounts and related administrative responsibilities
• Utilize marketing and sales collateral, visual presentations, research insights, and sales support tools to clearly communicate capabilities and value
• Manage all phases of the sales process, including proposal development, negotiation, and contract execution, while providing accurate forecasts to management
• Track and manage prospects and opportunities within the CRM system
• Consistently meet or exceed monthly, quarterly, and annual revenue goals

• Minimum of 2 years of sales experience, preferably in media, advertising, or marketing
• Strong…