Vice President of Growth - Financial Solutions Sales

Department:
Financial Solutions Sales

Reports to:

Chief Marketing Officer

Classification:
Full-Time / Non-Exempt

Work Location:

Remote / Local Travel
- Open to Candidates in U.S. Eastern and Central Time Zones

Travel Requirement:
Regular local or regional travel within the assigned territory is required for client meetings, networking, and partner development, in addition to occasional travel for BELAY's annual company Summit and other business meetings.

Job purpose

The VP of Growth for Financial Solutions is a senior leader responsible for owning and scaling new-business revenue for BELAY's Financial Solutions business, with a primary focus on small and midsize businesses (SMBs). Our services include bookkeeping, outsourced accounting, controller, tax, payroll and fractional CFO support.

This role blends executive leadership with hands-on sales leadership. You'll build the foundation for Financial Solutions' growth, including the strategy, playbooks, partner programs, and metrics that allow the business to scale. You'll lead the outbound and business development team day-to-day, owning pipeline and revenue results. You'll also stay close to the customer by personally opening doors, helping close key deals, and representing BELAY with strategic partners and key industry stakeholders.

This role reports to the CMO and partners closely with the SVP of Revenue (inbound sales) and the VP of Growth for Assistant Solutions to advance company-wide growth priorities.

• Own outbound and business development pipeline and monthly/quarterly revenue targets.
• Manage daily seller activity, follow-up, and accountability; review funnel and pipeline performance weekly.
• Coach and develop sellers through ride-alongs, deal reviews, and training (virtual or on-site).
• Recruit and develop top talent, and make timely talent decisions to keep the team performing.
• Carry a personal book of strategic deals and join prospect calls to support deal strategy, objection handling and closing.
• Partner with the SVP of Revenue on shared pipeline, handoffs, and education across inbound and outbound.
• Lead the sales team day-to-day. Manage seller activity, follow-up, and accountability through BELAY’s tech stack (Salesforce, Outreach, Gong). Hold sellers to clear standards for outreach volume, pipeline creation, and conversion.
• Run weekly pipeline and funnel reviews. Inspect deal health, remove roadblocks, and advance opportunities. Keep the forecast accurate and on track to monthly and quarterly revenue targets.
• Strengthen how the team sells. Coach sellers on deal strategy, objection handling, and closing through ride-alongs, Gong call reviews, and joining prospect calls. Make sure messaging stays consistent with Marketing and with the inbound team led by the SVP of Revenue.

• Source, negotiate, and manage a select set of high-impact partnerships that drive qualified SMB opportunities.
• Identify, develop, and strengthen strategic partnerships with industry organizations, technology providers, professional service firms, and referral networks to expand BELAY’s market reach, generate qualified leads, and drive new business opportunities.
• Represent BELAY externally at partner meetings, industry events and conferences.
• Establish partner expectations, referral targets and ROI tracking; refine or sunset partnerships that aren’t delivering.

• Develop sales motions that resonate with founder-led, owner-operated and growth-stage businesses.
• Apply industry and end-market knowledge (e.g., inventory-based businesses, e-commerce, consumer products) to improve relevance and close rates.
• Partner with Marketing on ICP,…