Associate Director, Performance Marketing

Operator is a boutique, expert-led growth consultancy headquartered in Brooklyn, NY.

We raise the growth trajectory of B2C and B2B companies (e.g. The Farmer's Dog, Capital One Shopping, Tory Burch, Bitwise, Retool, Snyk, and many more) through customer acquisition and demand generation.

We specialize in paid media (Google, Meta, Linked In), and we're proficient in analytics, CRO, and SEO. We provide service as either a fractional VP of Growth or an agency.

Our goal is to maximize the return of our clients' time, effort, and capital. We want to bring high agency to an industry where it's difficult to make great growth hires—be it in-house, an agency, or a freelancer.

We believe a lean, high output team can significantly create and capture more value than legacy agencies, in-house teams, and independent freelancers.

Notably, we don't believe in account managers. We believe in people who are excellent in their craft to manage the project, communication, and outcomes, so we pair our subject matter experts directly with our clients.

We're hiring a motivated, reliable, and competent Acquisition marketer to join our thriving team. You will lead a portfolio of client engagements, across a diverse set of industries, that best match your skill, will, and experience. You will be responsible for delivering A+ strategy, communication, and execution to achieve their goals.

You will lead the client and team to do the right things well. While we have a very collaborative culture, you will be expected to operate autonomously in this role and with a high degree of trust, agency, and ownership.

We optimized for clarity, over inspiration, in writing this job description, to give you an accurate impression of the role.

Determine the right combination of goals, KPIs, channels, strategies, and tactics to achieve a client's desired outcomes.

• Lead customer acquisition or demand generation strategy, execution, reporting, and management across core channels—Google, Meta, or Linked In. Experiment with secondary channels—Tik Tok, Reddit, App Lovin, etc.
• Build alignment with key stakeholders through clear onboarding, planning, expectation setting, and acknowledging risks.
• Gain and apply a deep understanding of our clients' industries, offerings, positioning, and marketing.
• Understand a client's business, goals, and constraints to inform goal setting, forecasting, budgeting, and media mix.
• Conduct a thorough assessment of a client's current and historical marketing activities, paired with observations and recommendations.
• Develop a 90-day roadmap with prioritized actions, based on impact, effort, and confidence.

Execute on the strategy with high operational excellence and agency, from start to finish.

• Provide ongoing strategy, management, reporting, and optimization throughout the engagement.
• Adjust key levers across the media mix, ad platforms, or website experience to best achieve volume (net margin, revenue, leads, opportunities) or efficiency (CAC, ROAS, CPL, CPO) goals.
• Conduct split testing from end-to-end, including hypothesis formation, duration estimation, impact sizing, analysis, and reporting.
• Achieve the optimal allocation of resources (time, budget, activities) across channels, projects, and clients.
• Project manage each engagement with clear tasks, owners, deadlines, and deliverables.
• Complete projects effectively and efficiently—on time, within budget, and with exceptional quality.
• Keep key stakeholders (internal and external) informed of progress, blockers, and requirements.

Use reports and dashboards to monitor progress toward goals, and identify trends and changes that require analysis and action.

• Lead client meetings with expertise and empathy, and…