Lead Director, Enterprise Website Strategy

Lead Director, Enterprise Website Strategy

At CVS Health, we’re building a world of health around every consumer and surrounding ourselves with dedicated colleagues who are passionate about transforming health care. As the nation’s leading health solutions company, we reach millions of Americans through our local presence, digital channels and more than 300,000 purpose‑driven colleagues – caring for people where, when and how they choose in a way that is uniquely more connected, more convenient and more compassionate.

We are seeking a visionary lead director to define the strategy and lead the transformation of our enterprise website into a world‑class digital newsroom and content hub. The role will oversee a senior web manager and an AEM content specialist, with dotted‑line support from a web analytics function, to deliver a dynamic, newsroom‑style experience that informs, engages, and inspires our audiences.

• Vision & Strategy
  • Define and execute a bold vision for the corporate website as a content‑first, newsroom‑style platform.
  • Establish editorial and design standards that elevate storytelling and user experience.
• Leadership & Team Development
  • Lead and mentor a team responsible for web operations, AEM content authoring, UX/UI design, and analytics.
  • Foster a culture of creativity, agility, and continuous improvement.
• Content & Experience Excellence
  • Oversee content strategy and governance, ensuring consistency, quality, and alignment with brand voice.
  • Drive UX/UI innovation to create immersive, accessible, and visually compelling experiences.
• Performance & Insights
  • Implement analytics frameworks to measure engagement, content reach, and audience behavior.
  • Translate insights into actionable strategies for editorial optimization and design enhancements.
• Technology & Innovation
  • Stay ahead of AEM advancements, digital publishing trends, and emerging technologies.
  • Partner with IT and development teams to ensure technical scalability and seamless integration of multimedia.
• Cross‑Functional Collaboration
  • Work closely with marketing, communications, and product teams to align web initiatives with broader storytelling goals.
  • Manage vendor relationships for development, hosting, and QA services.
• Governance & Compliance
  • Enforce governance for workflows, publishing processes, and accessibility standards.
  • Ensure compliance with ADA, SEO best practices, and brand guidelines.

• 10+ years of experience in digital strategy, web management, or UX/UI leadership roles.
• Proven track record of leading large‑scale content‑driven web initiatives and managing cross‑functional teams.
• Advanced knowledge of Adobe Experience Manager (AEM) and enterprise CMS platforms.
• Expertise in UX/UI principles, responsive design, and accessibility standards.
• Strong understanding of web analytics tools (Adobe Analytics, Google Analytics) and editorial performance metrics.
• Exceptional leadership, communication, and stakeholder management skills.

• Experience in newsroom‑style publishing, corporate content hubs, or thought leadership platforms.
• Familiarity with Adobe Workfront, SEO strategies, and digital accessibility compliance.
• Background in front‑end and back‑end development concepts for effective technical oversight.
• Bachelor’s degree in Digital Media, Web Development, UX/UI Design, Journalism, or related field; advanced degree preferred.

A content‑driven, design‑focused leader who combines editorial vision with technical expertise. If you are passionate about creating a world‑class digital newsroom and have the ability to transform our web presence into a dynamic storytelling platform, we encourage you to apply.

$ – $. This pay range represents the base hourly rate or base annual full‑time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short‑term incentive program in addition to the base pay range listed above.

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