Public Information Specialist ; Digital Content

Public Information Specialist 2 (Digital Content)

Join to apply for the Public Information Specialist 2 (Digital Content) role at New York State Parks, Recreation & Historic Preservation
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Be among the first 25 applicants.

Base pay range: $86,681.00/yr - $/yr. Pay will be based on your skills and experience.

The Public Information Specialist 2 (Digital Content), SG-23, will report to the Public Information Specialist 3 (Digital Content), SG-25, of the Business Innovation Bureau and work in the Albany Main Office. The role will align innovative tools and solutions with agency vision, goals, and objectives, manage core public‑facing digital products and tools, plan future development, streamline processes, support governance, improve customer experience, and anticipate future needs.

• Strategize and deliver effective digital products or enhancement projects that increase customer satisfaction while supporting agency priorities.
• Lead in all phases of projects—strategy, design, development, testing/QA, deployment, maintenance, growth, and evolution.
• Evaluate public‑facing products against Digital First Standards, recommend iterations and improvements.
• Support CMS administration, content auditing, workflow management, governance, and editing.
• Work closely with program managers and operational teams to integrate customer experience considerations into planning and execution.
• Lead training workshops and collaborative sessions to build buy‑in and drive adoption of best practices.
• Simplify complex government information or services into intuitive, user‑centered experiences.
• Provide solutions to stakeholders by leveraging existing products and tools or by scoping future products, development work or enhancements.
• Leverage analytic data and feedback loops and synthesize findings into actionable recommendations.
• Monitor product performance, identify gaps and potential impacts, and provide mitigation paths.
• Cultivate strong working rapport with state and vendor partners, project managers, product owners, business analysts, designers, developers, and subject matter experts.
• Supervise and delegate tasks to subordinate staff within the Business Innovation Bureau as needed.

• Seven years of experience in public relations, social media, and digital communications (non‑competitive). Associate’s, bachelor’s, or master’s degree in Communications, English, Public Relations, Social Media, Digital Communications, or similar (substitutes for two, four, or five years).
• One year of experience as a Public Information Specialist 1 (Digital Content) (promotion).

• Must possess and maintain a valid driver’s license that allows the candidate to legally operate a vehicle in New York State.

• Understanding of digital technologies, web/UX design.
• Experience with website management and content management systems.
• Excellent communication skills, translating complex technical issues into clear, actionable language for non‑technical stakeholders.
• Strong facilitation, writing, and organization skills, with experience leading complex, cross‑functional projects.
• Experience with tools like Atlassian Confluence and JIRA, Drupal, Google Analytics, Gov Delivery.

Generous benefits package, worth approximately 65% of salary, including paid time off, health care, retirement, and other benefits.

• 44 days – 13 vacation days, 13 sick days, 5 personal leave days, 13 holidays.
• Three professional leave days annually.

• Employees and dependents can pick from a variety of affordable health insurance programs.
• Family dental and vision benefits at no additional cost.

• New York State Employees’ Retirement System (ERS) Membership
• NYS Deferred Compensation
• Access to NY 529 and NY ABLE College Savings Programs, and U.S. Savings Bonds
• Public Service Loan Forgiveness (PSLF)
• Paid Parental Leave

Mid‑Senior level

Full‑time

General Business

Government Administration