Digital Marketing Analyst

Greystone is a private national commercial real estate finance company with an established reputation as a leader in multifamily and healthcare finance, with $13 billion in loan originations in 2025. The firm consistently ranks in the Top 10 for Fannie Mae & Freddie Mac by multifamily loan volume and is the #1
* Overall HUD Multifamily and Healthcare Lender in the country. Greystone also ranks nationally as a top affordable housing, seniors housing, and small balance loan lender.

At Greystone, charity is at the heart of who we are and what we do. At Greystone, everything we do is driven by our purpose of improving others’ lives. As we work hard to maintain our ranking as a top national commercial real estate lender, our culture of caring and support is just as important. We don't just say "Where People Matter" – we lead with this mantra every day to guide our actions and behaviors.

Greystone is committed to fostering and preserving a culture of inclusion. Belonging is at the heart of our culture of caring, integrity and excellence and is a driving force behind our entrepreneurial spirit and creativity.

The corporate marketing team is looking for a motivated digital marketing professional ready to take the next step in their career. You will share responsibility for our entire digital platform, which includes several websites, numerous email marketing campaigns, and our social media profiles, working alongside the Digital Marketing Manager and our agency partners. You will track, analyze, and report on digital performance, including paid media, to inform strategy and optimize results.

Working side by side with our communications function and building relationships with our originators, you will bring a digital lens to shared work and help cover for one another so campaigns keep moving. The ideal candidate is proactive and detail-oriented, with a passion for marketing and a desire to keep growing and learning. They thrive in a fast-paced environment, excel at cross-functionally collaborating, and adapt to shifting priorities.

Hands-on experience with Hub Spot, Google Analytics, and Word Press is a plus.

• Execution & Campaign Management:
  Execute day-to-day digital marketing activity across email, social, and website in support of the digital strategy; build, schedule, and deploy email campaigns, and maintain a consistent cadence across the firm’s email programs; manage the social media content calendar and publish content across the firm’s profiles; maintain and continually improve the accuracy, brand consistency, and effectiveness of content across the firm’s websites, strengthening navigation, usability, and conversion paths to better serve visitors and support lead generation;
  
  coordinate with agency partners on day-to-day deliverables, timelines, and quality, escalating issues to the Digital Marketing Manager as needed; monitor lead routing from website form submissions to confirm timely, accurate handoff, and flag any breakdowns.
• Analytics & Reporting:
  Track, analyze, and report on the performance of digital channels and campaigns, including website, email, social, and agency-run paid media; build and maintain recurring performance reports and dashboards for the marketing team and business partners; translate data into clear insights and recommendations that inform strategy and optimize results; support testing and optimization efforts to improve lead quality, engagement, and conversion;
  
  monitor website and campaign performance for issues and opportunities.
• Cross-Functional Support:
  Partner closely with the communications function, sharing context and supporting each other’s work so email, social, and web content stay…