Senior Analyst, Media Measurement | Involved Media | NYC

About Us Involved Media is more than a media agency. We’re a team built on trust, curiosity, and an open culture where every voice counts. We invest in your growth because we know our people are our greatest advantage.

You’ll work with brands you love, alongside colleagues who challenge and support you in equal measure, and you’ll have the freedom to make an impact every day.

As part of AMS’s award-winning, people-first culture, you’ll benefit from the same commitment to inclusion, recognition, and growth that drives success across all our brands.

About the role

The Senior Analyst is a client-facing role within the Analytics teams, turns media and marketing data into clear insights, and recommendations that support client decisions and account growth. The role combines advanced analytics, dashboard development, data quality oversight, and client-facing communication.

Working across client service, data science, Media team and vendors, the Senior Analyst develops performance dashboards and supports budget forecasting models, investigates performance changes, and presents actionable findings to leadership.

What you'll do Analytics & Reporting Develop and maintain interactive dashboards in Tableau, Power BI, and Looker Studio to monitor media performance and identify pacing issues.

Analyze multi-faceted data sets, identify performance anomalies, market shifts, and platform baseline trends, and translate findings into clear storylines for business reviews and executive presentations.

Use site analytics and platform data to answer client business questions and develop practical recommendations.

Planning & Forecasting Partner with data science and client service teams to build and maintain budget forecasting models that support media efficiency and account growth.

Apply expertise in marketing mix modeling (MMM), multi-touch attribution (MTA), and platform APIs to evaluate channel performance and assess baseline versus incremental brand lift.

Data Quality & Operations Establish data quality controls and QA validation processes; work with internal teams and vendors to resolve tracking gaps and field discrepancies, including retroactive fixes.

Coordinate with cross-functional teams to streamline project timelines, document technical workflows, and standardize best practices.

Use scripting to automate analysis, data cleansing, and data integration tasks.

Client Partnership & Recommendations Serve as a trusted analytical partner to enterprise clients, explaining complex results in a clear and useful way.

Proactively flag budget risks and identify opportunities for growth based on observed performance and market or platform trends.

Qualifications3–5 years of experience in marketing analytics, performance marketing, advertising, or a related field preferred.

Experience with relational databases and statistical analysis or programming languages such as SQL and Python.

Advanced proficiency in building, deploying, and maintaining interactive dashboards using Tableau, Power BI, and Looker Studio.

Ability to use scripting to automate analysis, data cleansing, and data integration.

Strong written and verbal communication skills, with the ability to translate data and research into strategic insights and recommendations.

Experience with site analytics and social platforms, including Adobe Analytics and Google Analytics.

Proficiency in Microsoft Office, including Excel, PowerPoint, and Word.

Expert understanding of MMM, MTA, and platform APIs to evaluate channel performance and determine baseline versus incremental brand lift.

Strong interest in marketing and media, with a detail-oriented, self-motivated approach and a commitment to learning and taking initiative.

Why Join Involved Media?

Hybrid work schedule in NYC.Exposure to…