VP, Measurement | AMS NY

Position: VP, Measurement | AMS | New York, NY
About UsAt AMS, we’re all about growth—helping our clients scale and creating space for our people to do the same. We’re a team of curious, driven, and creative minds who love turning ideas into impact. You’ll find a culture that values collaboration, openness, and initiative—where everyone’s voice matters and great work gets recognized. If you’re looking to grow, learn, and build something meaningful, you’ll fit right in here.

About the role

The VP, Measurement establishes and leads AMS’s measurement discipline — a new function designed to unify how we evaluate media and marketing effectiveness across clients, tools, and partners.

This is a hands-on leadership role reporting to the EVP, Strategy, Research & Planning. The VP sets AMS’s measurement standards, decides which measurement partners we recommend, and develops scalable frameworks for learning and performance evaluation. The VP will guide how AMS measures what matters for each individual client, media campaign or agency partner. The VP leads the analytics team and is responsible for ensuring the quality of its output.

The role also works closely with planners, buyers, and data scientists across the organization. You will be hands-on in the numbers and doing what needs to be done to establish and advance new product offerings. What you'll do Strategic Leadership, Client Impact & Growth Define AMS’s measurement strategy and roadmap; codify what “good measurement” looks like across clients.

Develop frameworks and protocols for campaign evaluation, attribution, and experimentation.

Create and maintain client-specific Learning Agendas to guide optimization and decision-making.

Advise clients on the right measurement approach — selecting, managing, and interpreting results from MMM, MTA, incrementality, and attention studies.

Measure across AMS’s full channel mix: linear TV, CTV, OOH/DOOH, audio, print, and digital.

Translate complex data and statistical models into clear, actionable business insights.

Represent SRP and AMS in senior client conversations, strategic reviews, and industry thought leadership.

Lead measurement in new-business pitches and RFPs, and make measurement a reason clients choose AMS.Identify upsell and organic growth opportunities in clients’ measurement needs, and partner with Client and SRP leadership to turn them into revenue.

Analytics Team Leadership Lead the analytics team: set priorities, standards, and  responsible for ensuring the output quality of the analytics team, so that everything reaching clients is accurate, consistent, and insightful.

Hire, coach, and develop analysts.

Vendor & Technology Management Own relationships with measurement vendors, analytics partners, and data providers; evaluate performance, decide which partners AMS recommends, and lead negotiations with the trade team.

Stay current on evolving open-source methodologies and privacy-safe data environments.

Identify emerging tools and technologies that improve measurement quality or efficiency; lead pilot testing and integration.

Collaborate with Procurement, IT, and Analytics to ensure compliance, interoperability, and data governance.

Cross-Functional Collaboration & Internal EnablementA very cross-functional role: part of the Strategy, Planning, and Research team, but working with Client and Media to embed measurement thinking into all stages of planning and activation.

Ensure tagging, tracking, and data integrity best practices are consistently applied across campaigns. Build internal measurement “hygiene” — including standards for data documentation, reporting cadence, and vendor evaluation.

Educate teams across AMS on measurement frameworks, experimental design, and interpretation.

Develop templates and repeatable deliverables such as…