Public Information Specialist ; Digital Content; VID

the new york state digital service team at the office of general services (ogs) seeks an experienced digital strategy professional to serve as the content strategy manager. The public information specialist 3 (digital content) will lead statewide website modernization initiatives that improve the accessibility, usability and effectiveness of government websites and digital services.

the new york state digital service team at the office of general services (ogs) seeks an experienced digital strategy professional to serve as the content strategy manager. The public information specialist 3 (digital content) will lead statewide website modernization initiatives that improve the accessibility, usability and effectiveness of government websites and digital services. The content strategy manager will oversee agency website redesign initiatives, agency site reviews, participate in the digital first standards program.

This role will provide strategic leadership in assessing agency digital experiences, identifying opportunities for improvement, developing actionable recommendations and guiding agencies through modernization efforts that align with digital standards and user needs. The manager will lead a team of digital strategy professionals and work closely with agency leadership, content strategists, user experience designers, accessibility specialists, data analysts, developers and other stakeholders to establish consistent approaches to digital strategy, evaluation and continuous improvement.

The ideal candidate is collaborative and strategic leader with experience managing complex digital initiatives, developing strong stakeholder relationships and translating agency needs and user research into meaningful improvements to government digital experiences.

the nys digital service is a team of strategists, product managers, designers, content professionals, data specialists and technologists working with agencies to streamline and improve the digital experience across new york state. We strive to create a community that works together to provide programs and services to new yorkers in an efficient, accessible and user-friendly way.

typical duties include, but are not limited to:

• lead the content strategy function of the digital service team supporting agency website redesigns, modernization efforts and digital experience improvement initiatives
• oversee the planning and execution of agency engagements, including discovery, stakeholder research, user needs assessments, content strategy, information architecture and strategic recommendations
• serve as the primary strategic advisor to agency leadership, helping translate organizational goals, business requirements and user needs into actionable digital strategies
• lead the evaluation, implementation and post-evaluation engagement of agencies in the digital first standards program
• establish and manage processes for agency follow-up engagements, progress assessments and ongoing measurement of improvements
• identify common challenges, trends and opportunities across agency evaluations to inform statewide digital guidance, resources, training and priorities
• lead stakeholder discovery sessions, strategic planning discussions and presentations with agencies and program leadership
• establish consistent methodologies, workflows, templates and standards for content and digital strategy engagements, website evaluations, agency reporting
• manage intake, assessment, prioritization and coordination of agency requests and engagements
• supervise content strategy team, including assigning and reviewing work, establishing priorities, evaluating performance and supporting professional development
• perform…