Marketing Specialist - B2C

Purpose

As a key member of the Marketing team, reporting to the Director of Adoption Marketing, the Marketing Specialist will provide planning and execution of eligible participant adoption marketing projects. The role focuses on developing high‑impact, just‑in‑time materials to increase participant adoption rates and making a difference in the lives of many people. Candidates must thrive while juggling multiple high‑urgency, fast‑paced challenges.

• Department: Marketing
• Position: Marketing Specialist / B2C
• Reports To: Director of Marketing
• Job Class: Exempt

• Collaborate with the Director of Adoption Marketing to identify strategic direction of participant adoption marketing objectives.
• Develop integrated, compelling traditional and digital marketing campaigns driven by performance data and target demographic data to increase program enrollments.
• Gather feedback from internal and external stakeholders to produce impactful content that enhances participant engagement.
• Leverage demand generation skills to creatively capture attention of participants.
• Develop and execute strategies for all digital landscapes, including emails, text messages, microsites, and social media marketing.
• Manage adoption direct mail communications in collaboration with the Account Management team and external vendors.
• Create, manage, and update content on internal‑ and external-facing company microsites.
• Drive development and management of co‑marketing and co‑branded participant enrollment materials for clients.
• Provide frequent data reports that reflect efficacy of initiatives and recommendations for strategy moving forward, including email deliverability challenges.
• Write, edit, proofread, and update client‑related content and communications in accordance with the style guide.
• Manage agency and vendor relationships to ensure outsourced work is consistent, high quality, cost‑effective, and reflects branding specifications.
• Maintain participant contact lists, imports, and permissions.
• Ensure the quality, accuracy, and timeliness of all participant engagement communications.
• Optimize digital and print design for various delivery mediums.
• Manage client demands and internal requirements while balancing competing priorities.
• Conduct competitor research related to participant enrollment efforts.
• Take on a variety of projects as needed.

• Excellent follow‑up and communication skills.
• Strong project management and time‑management skills.
• Quick learner of technical skills.
• Superior proofreading abilities and attention to detail.
• Resourceful personality with a layout‑consistency mindset.
• Experience working with clients and a variety of internal stakeholders.
• Ability to propose and develop ideas and plans proactively.
• Independent and collaborative work style.
• Creative problem‑solving for existing programs and processes.
• Proficiency in Microsoft Office applications.
• Professional and personable demeanor.
• Knowledge of Adobe Creative Suite.
• Advanced writing and proofreading skills.
• CRM and marketing automation experience.

• Education: BA/BS in business, marketing, or related field preferred.
• Experience: 3 to 5 years of marketing experience.
• 1 to 2 years of experience in the health and benefits industry.

General office working conditions. The position may be remote, hybrid, or office‑based, with work schedules varying. Work involves extended periods of computer use, frequent interruptions, and occasional telephone calls.

Wondr Health is an equal opportunity employer and values diversity. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status. Employment is based on qualifications, merit, and business need.