Trade Activation Associate - Albany​/Hudson Valley

At Curaleaf, we’re redefining the cannabis industry with a strong commitment to quality, expertise, and innovation. As a leading global cannabis provider, our brands—including Curaleaf, Select, and Grassroots—offer premium products and services in both medical and adult-use markets.

Join us at Curaleaf to be part of a high-growth, purpose-driven company that champions corporate social responsibility through our Rooted in Good initiative, supporting community outreach and positive change. Here, you’ll have the opportunity to make a meaningful impact, drive innovation, and help shape the future of cannabis.

Trade Activation Associate

Full-Time, Field-Based

Albany/Hudson Valley

Schedule:

Tuesday – Saturday

The candidate must have reliable transportation and the ability to travel throughout their assigned territory up to 100% of the time.

As a Trade Activation Associate, you will play a critical role in driving in-market execution, brand visibility, and sell-through across Curaleaf’s wholesale business. You will serve as the frontline connection between Curaleaf, dispensary partners, and shoppers; ensuring our brands are consistently represented with excellence at retail.

This role is responsible for executing trade marketing programs, supporting dispensary staff education, conducting market audits, identifying opportunities for improved execution, and helping drive product visibility and velocity within assigned accounts.

The ideal candidate is highly organized, self-motivated, execution-focused, and energized by working in a fast-paced, field-based environment.

• Support in-store sell-through programs and promotional execution
• Identify opportunities to improve visibility, conversion, and shopper engagement
• Provide market feedback and execution insights to sales and trade marketing teams

• Support new account onboarding and launch execution
• Deliver brand and product education to dispensary staff
• Ensure merchandising and activation standards are established from day one

• Execute visual merchandising and in-store activation standards
• Support premium programming and key market initiatives
• Maintain strong brand presence and execution quality across accounts
  
  Menu & Digital Excellence
• Conduct menu accuracy and digital presence audits
• Support execution of digital merchandising and promotional visibility
• Identify opportunities to improve online shopper experience and conversion

• Execute pop-ups, demos, and local consumer events
• Support community activations and market engagement opportunities
• Drive brand visibility and shopper interaction in market

• Support trade shows, buyer events, and retailer engagement activities
• Assist with market event execution and branded experiences
• Manage field distribution of approved activation materials and swag

• Partner closely with Account Executives and market leadership to support territory

• Priorities and business objectives

• Submit timely recaps and reporting including field insights, execution photos, activation results, and competitive intelligence

• Maintain a consistent and professional brand presence across all market activities

• 1+ years of experience in cannabis, beverage alcohol, field marketing, retail activation, or related industries
• Strong communication and relationship-building skills
• Ability to work independently in a highly field-based role
• Strong attention to detail and execution standards
• Comfortable working in fast-paced, evolving environments
• Tech savvy with proficiency in Microsoft Office, mobile tools, and reporting platforms
• Flexible schedule including evenings, weekends, and holidays as business needs…