Brand Director

Prima Loft has been a leader in high-performance insulation since 1984,

delivering warmth, protection, and comfort from extreme summit conditions

to everyday outdoor adventures. Think about what’s inside your jackets,

gloves, footwear, and bedding. We develop the insulation that enables those

products to perform at the highest level. It’s likely we power some of your

favorite pieces - just look for our red shield! Prima Loft partners with more than

1,000 brands across outdoor, sports, fashion, footwear, hunting, fishing, and

other categories. Guided by our commitment to consumers and being

Relentlessly Responsible™, we innovate for high performance while reducing

our impact on the planet. Headquartered in Latham, NY, with an office in

Xiamen, China, Prima Loft has global reach across North America, Europe, and

Asia.

The Marketing department brings together Brand, Communications, and

Creative teams to drive brand equity, awareness, and relevance through

collaborative, cross-functional work.

This role is for a strategic, hands-on brand marketing leader who can help

translate long-term brand ambition into clear direction, compelling

storytelling, measurable campaigns, and strong cross-functional execution. It

is a special opportunity to join Prima Loft at an exciting inflection point, as the

brand continues to build deeper meaning with consumers and expand its

relevance beyond product performance into the experiences, values, and

moments that matter to them.

The Brand Director is a senior marketing leader responsible for helping shape

and execute Prima Loft’s brand strategy. As Prima Loft continues to evolve

toward a more consumer-facing model, this role serves as both brand steward

and change leader — helping ensure consistency while thoughtfully advancing

how the brand shows up across voice, visual identity, storytelling, campaigns,

partnerships, and experiences.

Working closely with the Senior Vice President of Marketing, the Director

helps set brand strategy, creative direction, and priorities, then translates

them into action across teams, channels, and consumer-facing moments.

Success comes through strategy, influence, a strong perspective,

collaborative leadership, candor and the ability to have fun while doing the

work.

This is an ideal role for a brand leader who enjoys building through

collaboration, shaping work from strategy through execution, and operating

with ownership in a swiftly moving environment.

August 2026

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1. Brand Strategy, Planning & Measurement:
Lead annual brand and marketing

strategy, budget planning, priorities, and KPI frameworks in alignment with

business growth objectives and brand health goals, using department

analytics and KPIs to inform decisions and leadership recommendations.

2. Brand Positioning, Messaging & Storytelling:
Shape brand positioning,

messaging, creative direction, and consumer storytelling across key

audiences, channels, campaigns, partner moments, and brand experiences.

3. Integrated Marketing Campaigns & Channel Execution:
Translate brand

strategy into high-impact marketing programs across campaigns, content,

social media, website, go-to-market initiatives, events, and trade shows,

leading work from briefing and ideation through launch, optimization, and

performance analysis.

4. Cross-Functional Leadership & Operational Alignment:
Partner closely with

Creative, Public Relations, Sales, digital agency partners, and the SVP to

ensure strong alignment, clear briefs, cohesive execution, measurable

impact, and delivery against timelines, budgets, deliverables, and brand

st…