Vice President, Content Strategy & Distribution

The Vice President, Content Strategy & Distribution, owns content strategy, creative direction, and content operations across a portfolio of collegiate athletic properties, with a particular focus on leading and growing Learfield’s content capabilities across the Big Ten.

This is a senior leadership role responsible for setting the vision and strategy for how content is created, distributed, and monetized across the portfolio. The VP will lead a team of content professionals embedded within collegiate athletic departments and serve as a trusted strategic partner to school leadership, revenue teams, brand partners, and internal stakeholders.

The role sits at the intersection of content, college sports, media, and business, with responsibility for creating content that both strengthens the connection between schools and their audiences and creates meaningful commercial opportunities.

The ideal candidate is a proven content leader who understands how to build great stories, develop high-performing teams, and translate audience engagement into business results. They should be equally comfortable developing a long-term content strategy with an athletic department leader, reviewing performance data with a team, collaborating with a national brand, and helping a creator improve a piece of content. This role will be based in Dallas, Texas or New York City.

Essential Duties & Responsibilities:

Lead the overall content vision and strategy across a portfolio of collegiate athletic properties, with a particular focus on Big Ten schools.

Partner with NIL, athlete marketing, and school teams to develop student-athlete content strategies, helping schools and brands responsibly incorporate athletes and creators into programming and commercial opportunities.

Lead, develop, and mentor a distributed team of content leaders, producers, creators, and social specialists embedded within partner athletic departments.

Build strong relationships with athletic department leadership, school social teams, creators, coaches, athletes, and other key stakeholders to serve as the senior content partner.

Develop clear content strategies for each property based on its brand, audience, priorities, and commercial objectives.

Build and execute strategies designed to grow audience engagement, content inventory, social performance, and revenue.

Partner closely with sales and revenue teams to develop high-value branded content opportunities that align the objectives of schools, athletes, and brand partners.

Identify new content products, formats, franchises, and revenue opportunities that can scale across multiple properties.

Establish content KPIs and measurement frameworks and use audience and performance data to continually improve content strategy and investment.

Evaluate performance across schools, platforms, campaigns, and content franchises and translate insights into clear, actionable recommendations.

Establish best practices for short-form video, social content, branded content, original programming, and emerging content formats.

Ensure content reflects the unique voice, culture, and identity of each school while maintaining a high standard of quality across the portfolio.

Create scalable processes and tools with colleagues that allow successful strategies, formats, insights, and programs to be replicated across the portfolio that can be tailored to school’s individual voice/tone.

Work closely with branded content, production, sales, distribution, marketing, and other internal teams to create integrated content strategies and maximize opportunities across the business.

Help schools increase the value of their owned and social platforms through stronger programming, organic distribution, audience development, and content…