Regional Sales Manager

Location: Pacific Northwest (OR, WA, , MT) |
Travel: Up to 75% |
Reports to: National Sales Manager

Our client, an established American manufacturer of industrial CNC machinery, is looking for a Regional Sales Manager to grow revenue and unit sales across an assigned territory. You’ll own the regional strategy, lead a network of distributors, and work directly with manufacturers to solve real production challenges. If you know machinery sales and enjoy being on the shop floor with customers, this role puts you in the driver’s seat.

Territory Strategy and Growth

• Build and execute a regional sales plan that meets and beats revenue and unit targets.
• Analyze market share by industry and product line, then go after the gaps.
• Partner with Marketing to shape sales tools and promotional campaigns.
• Set performance goals for distributors and hold partners accountable to results.
• Manage distributor exclusivity levels and resolve commission questions quickly.
• Coach distributors on product knowledge, customer management, and sales tactics.
• Recruit and vet new distribution partners to expand coverage.

Direct Sales and Customer Experience

• Grow repeat business with existing customers and close new accounts.
• Review every territory quote for accurate features and pricing.
• Deliver a clean handoff to production and after-sales teams so customer expectations stay aligned.
• Step in on escalated customer issues alongside internal teams.

Team Development and Market Presence

• Train and support internal Sales Specialists and Sales Development Representatives.
• Host open houses, distributor training events, and trade show activities.
• Join design reviews and sales meetings to solve customer challenges.
• Coordinate with vendors on special projects.

• Proven success selling machinery or capital equipment, ideally CNC routers, machining centers, or related production equipment.
• Experience building and managing distributor or dealer networks.
• Strong negotiation skills with a track record of closing complex deals.
• Technical ability to understand manufacturing environments and recommend process improvements.
• Excellent organization and attention to detail, especially on quoting and pricing.
• Clear, confident communication with customers, partners, and internal teams.
• Self-starter who performs well with minimal supervision.
• Ability to travel up to 75% within the territory.
• Preferred: experience selling into woodworking, plastics, composites, or aerospace markets.

• Own a territory with the autonomy to shape strategy and drive measurable growth.
• Sell American-built machinery with a strong reputation for quality and durability.
• Lead a distributor network that multiplies your reach and impact.
• Join a culture built on curiosity, continuous learning, and creative problem solving.
• Competitive compensation and benefits package.