Director of Sales Consumer Division

Roses Southwest Papers is expanding from the away‑from‑home segment into the consumer retail market (toilet tissue, towels, napkins, and related essentials). We’re seeking a VP of Sales to build, lead, and scale our consumer division—owning strategy, retail/e‑commerce distribution, team leadership, and the commercial P&L to deliver sustainable, profitable growth.

• Go-to-Market & Channel Strategy: Develop price ladders, promo cadence, and distribution targets (ACV) across grocery, mass, club, dollar/drug, and e‑commerce/marketplaces.
• Retail & E-commerce Expansion: Secure authorizations, planograms/endcaps, and online assortments; negotiate JBPs, trade terms, rebates, and allowances.
• Category & Shopper Insight: Use retailer portals and panel data to shape assortment, shelf strategy, and promo mechanics that drive velocity and share.
• Sales Operations & Analytics: Stand up CRM, pipeline hygiene, and dashboarding; track distribution, rate of sale, promo lift, and trade ROI with clear KPIs/QBRs.
• Team Building: Hire and develop a high‑performing organization (key accounts, eCommerce/marketplaces, field/brokers); set territories, compensation, and enablement.
• Broker/Rep Management: Select and govern broker partners; set call standards, scorecards, and incentives aligned to distribution and velocity goals.
• Launch Excellence: Partner with Marketing, Supply Chain, and Finance to introduce new SKUs; ensure compliant claims/packaging and strong on‑shelf availability.
• Forecasting & S&OP Alignment: Provide demand inputs and collaborate on OTIF, inventory, and cost‑to‑serve performance.
• P&L Ownership: Manage pricing, mix, and trade spend to protect margins; deliver accurate forecasting and budget performance.
• Risk & Issue Management: Proactively resolve deductions, service constraints, quality holds, and supply disruptions; enforce accrual and deduction discipline.

Education & Background

• Bachelor’s degree in Business Administration, Marketing, or related field; MBA a plus (especially for strategic growth roles).

Relevant Industry Experience

• 8–10+ years of progressive CPG sales experience in manufactured consumer goods—ideally household paper, food packaging, or similar FMCG.
• Proven B2C retail success (supermarkets, big‑box, club/dollar/drug, and e‑commerce).
• Candidates solely from B2B must demonstrate successful market transitions into B2C.

Leadership & Sales Track Record

• 5+ years in a sales leadership role (e.g., VP/Head of Sales) leading teams to hit/exceed revenue and share targets.
• Quantifiable wins (e.g., % sales growth, new retail segments launched, national/regional account wins).
• P&L management experience—pricing strategies, rebates/allowances, trade optimization, and forecasting.

Key Skills & Competencies

• Strategic Planning & Market Insight:
  Data‑driven, fluent in consumer behavior and CPG trends (e.g., sustainability and e‑commerce growth).
• Negotiation & Relationship Building:
  Strong deal‑making with retailers, distributors, and suppliers; ability to secure shelf space and favorable terms.
• Digital & Innovation Savvy:
  Comfortable with digital marketing, AI‑enabled sales tools, and retail media to capture modern consumer demand.
• Communication & Team Building:
  Excellent executive presence; proven ability to build and scale high‑performing teams and lead cross‑functional initiatives.
• Financial Acumen:
  Budgeting, forecasting, and value‑based pricing to drive profitability in competitive paper categories.

Seniority level:
Executive

Employment type:

Full‑time