Marketing Brand & Creative Team Leader

Rio Grande – Marketing Brand & Creative Team Leader

Rio Grande is looking for a Brand & Creative Team Lead who will support and elevate Rio Grande’s visual identity, creative excellence, and storytelling across all customer touchpoints. This is a hands‑on creative leadership role. The ideal candidate brings strong design abilities, a refined creative eye, awareness of industry and cultural trends, and the ability to guide a multidisciplinary team toward thoughtful, high‑impact work.

Reporting to the Marketing Director, this role partners closely with the Marketing Team (Growth & Demand Team and Integrated Marketing Team), Merchandising, and Sales to deliver cohesive, on‑brand campaigns that resonate with B2B audiences ranging from artisans to manufacturers. The Brand & Creative Team Lead will translate strategic direction from the Marketing Director into exceptional marketing materials, while managing designers, photographers, writers, and a videographer and actively contributing to day‑to‑day creative production.

• Bachelor’s degree in Marketing, Design, Visual Communications, or a related field.
• 6+ years of experience in creative roles, ideally with at least 2–3 years leading or mentoring a creative or design team.
• Expertise in Adobe Creative Suite (Photoshop, Illustrator, InDesign); familiarity with Figma or similar tools is a plus.
• Ability to critique work with clarity, empathy, and high standards.
• Understanding of modern design trends, brand behavior, typography, layout, and visual hierarchy.
• Experience producing creative for omnichannel marketing (email, digital ads, social, web, print).
• Ability to translate business objectives and marketing strategy into compelling visuals that drive engagement and conversion.
• Excellent communication and collaboration skills; ability to partner across marketing, merchandising, sales, and leadership.
• Experience in B2B, retail, or eCommerce environments a plus.

• Produce high‑quality design work across digital, print, and branded content; this is not an oversight‑only role.
• Concept and design creative assets for campaigns, landing pages, product launches, videos, social media, and internal storytelling.
• Translate strategic briefs and direction from the Marketing Director into compelling creative concepts aligned with brand voice and business goals.
• Review and refine creative deliverables with strong attention to detail, ensuring brand standards, clarity, and consistency.
• Stay ahead of design and content trends, proactively bringing forward fresh perspectives, inspiration, and competitive insights.

• Provide day‑to‑day leadership, direction, and support to the Brand & Creative team.
• Conduct regularly scheduled 1:1s and facilitate professional development.
• Foster a collaborative and accountable team culture focused on results and continuous improvement.

• Ensure brand consistency and integrity across all touchpoints.
• Uphold quality standards for creative output, establishing processes that support efficiency and excellence.
• Partner with Integrated Marketing Team and Growth & Demand Team to align creative assets with campaign strategy, audience insights, and performance goals.
• Collaborate with Sales, Merchandising, and eCommerce/IT on initiatives requiring design or creative storytelling.
• Balance fast‑paced production needs with long‑term brand‑building initiatives.

• Medical plan with low premium rates and no high deductible (includes dental and vision) and telemedicine
• 401(k) matching program
• Paid time‑off benefits, plus an additional seven paid holidays
• Paid life insurance and optional additional life insurance
• Long‑term and short‑term disability
• Flexible spending account
• On‑site gym and company wellness program
• Employee discounts at Rio Grande
• Local and national discounts on various travel and entertainment
• Competitive compensation, including an opportunity to share in the profits

Established in 1944, Rio Grande (a Berkshire‑Hathaway Company) is one of New Mexico’s most stable, yet fastest‑growing manufacturer / distributors, with thousands of valued customers around the world. We are a principle‑based company…