Brand & Creative Team Lead - Marketing

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Marketing Brand and Creative Team Leader

Job Description

Brand and Creative Team Lead

Location:

Albuquerque, NM (on-site) Department:
Marketing

Reports To:

Marketing Director

The Brand & Creative Team Lead supports and elevates Rio Grande’s visual identity, creative excellence, and storytelling across all customer touchpoints. This is a hands‑on creative leadership role. The ideal candidate brings strong design abilities, a refined creative eye, awareness of industry and cultural trends, and the ability to guide a multidisciplinary team toward thoughtful, high‑impact work.

Reporting to the Marketing Director, this role partners closely with the Marketing Team (Growth & Demand Team and Integrated Marketing Team), Merchandising, and Sales to deliver cohesive, on‑brand campaigns that resonate with B2B audiences ranging from artisans to manufacturers. The Brand & Creative Team Lead will translate strategic direction from the Marketing Director into exceptional marketing materials, while managing designers, photographers, writers, and a videographer and actively contributing to day‑to‑day creative production.

• Produce high‑quality design work across digital, print, and branded content, this is not an oversight‑only role.
• Concept and design creative assets for campaigns, landing pages, product launches, videos, social media, and internal storytelling.
• Translate strategic briefs and direction from the Marketing Director into compelling creative concepts aligned with brand voice and business goals.
• Review and refine creative deliverables with strong attention to detail, ensuring brand standards, clarity, and consistency.
• Stay ahead of design and content trends, proactively bringing forward fresh perspectives, inspiration, and competitive insights.

Provide day‑to‑day leadership, direction, and support to the Brand & Creative team.

Conduct regularly scheduled 1:1s and facilitate professional development.

Foster a collaborative and accountable team culture focused on results and continuous improvement.

Ensure brand consistency and integrity across all touchpoints.

Uphold quality standards for creative output, establishing processes that support efficiency and excellence.

Partner with Integrated Marketing Team and Growth & Demand Team to align creative assets with campaign strategy, audience insights, and performance goals.

Collaborate with Sales, Merchandising, and eCommerce/IT on initiatives requiring design or creative storytelling.

Balance fast‑paced production needs with long‑term brand‑building initiatives.

• Bachelor’s degree in Marketing, Design, Visual Communications, or a related field.
• 6+ years of experience in creative roles, ideally with at least 2–3 years leading or mentoring a creative or design team.
• Expertise in Adobe Creative Suite (Photoshop, Illustrator, InDesign); familiarity with Figma or similar tools is a plus.
• Ability to critique work with clarity, empathy, and high standards.
• Understanding of modern design trends, brand behavior, typography, layout, and visual hierarchy.
• Experience producing creative for omnichannel marketing (email, digital ads, social, web, print).
• Ability to translate business objectives and marketing strategy into compelling visuals that drive engagement and conversion.
• Excellent communication and collaboration skills; ability to partner across marketing, merchandising, sales, and leadership.
• Experience in B2B, retail, or eCommerce environments a plus.

The successful candidate will enjoy a rewarding, challenging, and principled work environment. Please visit  for more information on our company!

Rio Grande is a metal-free environment within our operations areas.

Guided by our core values, Rio Grande is committed to treating all people with dignity and respect. We are an equal‑opportunity employer with a zero‑tolerance policy for harassment or discrimination of any kind. As an advocate for equity and equality, we hire, train, and promote qualified people of all backgrounds. We consider employment candidates without regard to race, religion, sex,…