Digital Marketing Manager

Reports to: Director of Marketing
Classification: Full-time, Exempt
Supervisory Responsibilities: Yes (potential oversight of interns/marketing assistants)

The Digital Marketing Manager leads the strategy, execution, and optimization of Homewise’s digital marketing channels to increase brand awareness, engagement, and lead generation. This role ensures Homewise maintains a strong, data-driven digital presence aligned with organizational goals.

• Develop and execute Homewise’s digital marketing strategy across email, website, paid media, and social media.
• Oversee content creation and digital campaigns that drive engagement, lead generation, and program participation.
• Manage website performance, SEO/SEM efforts, and analytics tracking to optimize digital reach.
• Lead social media strategy, content calendar, and engagement initiatives.
• Monitor campaign performance, produce reports, and recommend improvements.
• Collaborate with cross-functional teams to align digital marketing with broader organizational objectives.
• Supervise marketing team members, interns, or contractors supporting digital initiatives.
• Operate drone and camera equipment to capture high-quality aerial and ground-level video and photography.
• Provide creative direction, filming, and post production support for marketing, events, and organizational storytelling.
• Ensure compliance with FAA regulations and safety protocols for all drone operations.
• Maintain and organize media equipment, footage, and photography archives.
• Collaborate with internal teams to deliver visual content that supports branding, communications, and project needs.

• Strong digital presence that builds brand visibility and trust in the community.
• Increased website traffic, engagement, and qualified leads.
• Consistent, on-brand messaging across all digital channels.
• Data-driven improvements in campaign effectiveness and ROI.
• High-performing digital marketing team with clear direction and accountability.
• Expertise in digital marketing platforms (Google Ads, Meta, Linked In, SEO, etc.).
• Strong analytical skills with ability to translate data into actionable insights.
• Excellent communication and storytelling skills across digital mediums.
• Leadership and team management ability.
• Creativity in developing campaigns that connect with diverse audiences.
• Proficiency in marketing automation and CRM tools (Hub Spot, Salesforce, or similar).

• Bachelor’s degree in marketing, digital media, communications, or related field required.
• 5+ years of experience in digital marketing, with at least 2 years in a managerial role.
• Proven success in managing integrated digital campaigns and budgets.
• Experience in nonprofit, housing, or mission-driven organizations preferred.