Branch Manager

Great companies need strong leaders.

Senior Helpers is seeking a driven, hands-on Branch Manager to lead the growth and day-to-day operations of our local home care business.

This position is ideal for someone who combines strong operational leadership with a business-development mindset. You will be responsible for building a high-performing team, maintaining excellent client service, developing referral relationships, improving operational performance, and driving sustainable revenue and billable-hour growth.

This is not a passive management position. We are looking for someone who takes ownership, identifies problems early, follows through, develops people, and actively helps grow the business.

• Great Place to Work® Certified
• Autonomy and ownership
  - We expect leaders to take initiative, make decisions, and take responsibility for results.
• Opportunity to make an impact
  - Your work directly affects seniors, families, caregivers, and the community.
• Variety and responsibility
  - This role combines operations, leadership, client service, recruiting, sales, and business development.
• Growth opportunity
  - Join a growing organization with opportunities to take on increasing responsibility as the business expands.

• Manage the day-to-day operations of the branch and provide consistent leadership to office staff and caregivers.
• Maintain accountability across scheduling, recruiting, onboarding, client care, sales, and administrative functions.
• Identify operational problems quickly and ensure issues are followed through to resolution.
• Develop processes that improve efficiency, communication, client satisfaction, caregiver retention, and profitability.
• Ensure responsibilities are clearly assigned and that team members follow through on commitments.
• Coach, train, develop, and hold internal team members accountable to established expectations.
• Work closely with ownership on business priorities, staffing decisions, growth initiatives, and operational improvements.

• Take responsibility for branch revenue growth and increasing weekly billable service hours.
• Develop and execute strategies to generate new clients and expand existing client relationships.
• Identify, develop, and maintain relationships with key referral partners and centers of influence, including:
  • Hospitals
  • Skilled nursing and rehabilitation facilities
  • Assisted living and memory care communities
  • Independent living communities
  • Home health and hospice organizations
  • Physician practices
  • Veterans and VA-related referral sources
  • Senior-service organizations
  • Case managers, social workers, and discharge planners
  • Other healthcare and community partners
• Conduct face-to-face visits, networking, community outreach, presentations, and events to develop referral relationships.
• Track referral activity, leads, assessments, conversions, new clients, lost clients, and other key growth metrics.
• Maintain consistent follow-up with prospects and referral partners.
• Support digital marketing and other lead-generation initiatives when appropriate.

• Help ensure every new client receives a professional and organized start of care.
• Establish and maintain a communication process for new clients that includes appropriate caregiver introductions, service follow-up, and ongoing relationship management.
• Monitor client satisfaction and respond quickly when service concerns arise.
• Work with scheduling and care teams to reduce missed shifts, service interruptions, and preventable client losses.
• Help identify opportunities to expand services for existing clients when additional care would be beneficial.
• Maintain strong relationships with clients, families, referral sources, and other stakeholders.

• Work with recruiting and scheduling teams to ensure caregiver capacity supports current and anticipated client demand.
• Monitor caregiver onboarding, availability, utilization, reliability, and retention.
• Help remove obstacles that prevent qualified caregivers from moving quickly from applicant to active, scheduled employee.
• Support the scheduling team in maintaining dependable client coverage and minimizing unfilled shifts.
• Promote a professional culture centered on responsiveness, accountability, and quality care.

• Maintain and review weekly operating metrics and KPIs.
• Use data to identify problems, opportunities, and priorities.
• Key metrics may…