Manager, Marketing Operations

Apply for the Manager, Marketing Operations role at Sunward
.

The Manager, Marketing Operations leads the operational core of the marketing department—ensuring campaigns, communications, and creative projects are delivered efficiently, accurately, and with measurable impact. This role manages a small but dynamic team and oversees the systems, processes, and performance reporting that fuel marketing execution and member growth.

Full-time

• Lead, coach, and develop a small, high‑performing team across project management, copywriting, design, and campaign coordination.
• Manage the day‑to‑day operations of marketing workflows, ensuring projects move efficiently from intake through delivery and post‑campaign evaluation.
• Support and manage marketing systems and dashboards, including Asana, CRM tools, email marketing platforms, and performance reporting, ensuring effective adoption and workflow efficiency.
• Assist the Sr. Director of Marketing in translating strategic priorities into actionable campaigns and deliverables for the team.
• Serve as an operational liaison between Marketing, Product, Member Experience, IT, and Compliance to ensure campaigns are executed according to business goals and regulatory requirements.
• Oversee team‑level execution of integrated campaigns across digital, email, in‑branch, paid social, and event channels.
• Support operational aspects of go‑to‑market plans for products, offers, and member communications in alignment with business growth objectives.
• Manage timelines, creative workflow, approvals, and deliverables for internal and external marketing efforts.
• Collaborate with agencies, vendors, and media partners to deliver high‑quality creative and support campaign execution.
• Build and maintain dashboards that track campaign results, engagement, and conversion metrics for team‑level reporting.
• Analyze campaign data to identify optimization opportunities and provide insights that demonstrate impact on KPIs, such as new memberships, product uptake, and deposit growth.
• Provide operational reporting and insights to Finance and senior leadership to support overall organizational objectives.
• Manage team‑level marketing expenses, including small operational purchases, and partner with accounting to process and track billing within assigned budget limits.
• Identify and implement process enhancements that improve team efficiency, quality, and collaboration.
• Develop standard operating procedures for campaign planning, creative production, and reporting at the team level.
• Recommend new technologies and automation tools to streamline operations and enhance campaign performance, supporting evaluation and adoption decisions.

• 6+ years of progressive experience in marketing operations, project management, or campaign management roles.
• 2+ years of people leadership experience with direct reports.
• Experience managing marketing systems such as project management (Asana, Workfront), CRM or email marketing platforms (Salesforce, Hub Spot, Eloqua), and analytics tools (Google Analytics, Tableau, or similar).
• Strong background in cross‑functional collaboration, vendor management, and process design.
• Demonstrated ability to connect marketing outputs to business impact such as acquisition, engagement, or deposit growth.
• Financial services or credit union experience preferred.
• Bachelor’s degree in marketing, business administration, communications, or a related field, or direct, equivalent experience in lieu of a degree.

• Builds structure and efficiency across marketing workflows and systems.
• Translates marketing strategy into action, ensuring timely, measurable campaign delivery.
• Uses data to evaluate performance, optimize campaigns, and communicate ROI to leadership.
• Works cross‑functionally to align goals and outcomes with organizational priorities.
• Leads with empathy, coaching team members for growth and accountability.
• Manages vendor relationships and ensures efficient use of marketing resources.

• Understanding of marketing workflows, campaign life cycles, project intake, creative production, and multi‑channel campaign execution at the…