Social Media Manager, Partners and Programs

Social Media Manager Requisition  Working Title Social Media Manager, Partners and Programs Position Grade 13 Position Summary

Project ECHO has an amazing opportunity for a Social Media Manager to join our Communications & Marketing Team! This position will be critical to sustaining and growing support for Project ECHO.

A successful candidate will have experience and a track record of success operating at a high-level in a fast-paced environment. Experience in managing a variety of projects simultaneously while continuing to deliver on key priorities is desired.

As the Social Media Manager, you’ll be responsible for:

• Creating, writing, editing, and managing all social media content related to programs and partners.
• Working with Project ECHO programs teams to post provided content or develop content for posts requested through an internal Social Media Intake Form.
• Staying abreast of social media best-practices, cross-channel updates, AI developments, and Experience, Expertise, Authoritativeness, and Trustworthiness (EEAT) content evaluation.
• Managing the newsletter and other digital tools for the Communications & Marketing Team and programs. Providing Communications Liaison guidance on optimizing program newsletters and digital practices.
• Collaborating with the Partner Development Team to enhance training materials such as slides, presentations, and one-pagers, that are focused on using social media for program recruitment and to develop program stories.
• Becoming an expert in partner and program audiences by building relationships with the Partner Development Team and programs teams; meeting regularly to discuss partner and program updates and milestones.
• Design and executive paid campaigns aimed at increasing program recruitment. Create target audiences, copy, and creative. Allocate ad spend budget across social media channels. Report expenses, outcomes, and learnings.
• Gathering photos and videos from programs and partners to build the Communications & Marketing Team’s content library.
• Ensuring brand compliance in programs’ digital communications and providing guidance through training materials.
• Developing and delivering workshops and trainings focused on supporting programs and partners with social media-based program recruitment.
• Using Sprout Social, Meta Business Suite, and Linked In Analytics to track post engagement and page performance and optimize content strategy based on these analytics.
• Sourcing partner and program stories by interviewing programs and partners, pulling quotes from interviews, capturing multimedia content (photos, videos, and audio recordings) and brainstorming content approaches.
• Co-managing social media pages and engaging with the community. Responding to comments and direct messages, reacting and commenting on tagged posts and partner posts, and developing engagement with targeted organizations in the global health, education, and capacity building landscape.

This role requires strong interpersonal skills and extraordinary competency in verbal and written communication. This position requires flexibility and excellent prioritization skills; one who performs well with minimal supervision with the ability to thrive and problem solve in a fast-paced working environment with competing deadlines. A successful candidate will be a relationship and community builder who is passionate about the organization’s mission and values.

Project ECHO is committed to democratizing implementation of best practices in healthcare, education and other areas where first mile professionals need support. We do this by training universities, nonprofits, and dedicated individuals on facilitation skills and how to set up robust virtual communities of practice to be able to scale their own expertise and missions to the benefit of their local communities.

Over the past 20 years, Project ECHO and our partners have trained more than 1,000 partners who make up our global network of Universities, ministries of health, and NGOs around the world. Examples of programs we and others run include infectious disease control (Hepatitis C, HIV), mental health and addiction treatment, literacy, math, climate mitigation…