Director of Marketing and Communications

Announcement Date: 9/3/2026
Position:
Director of Marketing and Communications
(Full-Time) Salaried/Exempt Salary: $90,000 - $110,000/year
depending on experience and qualifications

Location:

Albuquerque, NM

The State Bar of New Mexico is a professional membership organization of attorneys licensed to practice law in New Mexico. The mission of the State Bar is to be a united and inclusive organization serving the legal profession and the public. The State Bar of New Mexico (SBNM) seeks qualified applicants to join our team as a full-time (40hours/week) Director of Marketing and Communications.

The Director provides strategic and operational leadership for the State Bar of New Mexico and New Mexico State Bar Foundation’s marketing and communications functions. The Director develops and executes a comprehensive Marketing and Communications Strategic Plan aligned with organizational priorities, translates goals into actionable initiatives, establishes measurable objectives, leads and develops the department, evaluates results, and adjusts strategies when necessary.

This position requires a leader who can think strategically and execute tactically. The Director serves as the organization’s senior marketing and communications advisor and works closely with the Chief Operating Officer, Executive Director, department leaders, Business Development, and other internal and external partners. The Director will strengthen member and stakeholder engagement, provide proactive marketing support to State Bar and Foundation programs, protect and advance the organization’s brand, and support organizational growth and non-dues revenue opportunities.

Salary: $90,000/year-$110,000/year depending on experience and qualifications. Generous benefits package included. This position is eligible for partial telecommuting within NM.

• Develop and execute a comprehensive Marketing and Communications Strategic Plan aligned with State Bar and Foundation priorities.
• Translate organizational goals into actionable campaigns, projects, timelines, responsibilities, and measurable outcomes.
• Establish annual departmental priorities and performance objectives in consultation with the Chief Operating Officer.
• Serve as a strategic marketing and communications advisor to executive leadership and department leaders.
• Anticipate emerging needs and opportunities and adjust strategies when results are not meeting expectations.

• Develop and oversee integrated marketing strategies that increase awareness, participation, engagement, and utilization of State Bar and Foundation programs, services, events, and resources.
• Identify key audiences and develop targeted approaches across email, web, social media, publications, video, public relations, digital advertising, and other appropriate channels.
• Use audience insights, organizational data, and campaign results to improve marketing effectiveness.
• Identify opportunities to strengthen member engagement, organizational visibility, and the State Bar’s overall value proposition.

• Serve as a proactive marketing partner to State Bar and Foundation departments and programs.
• Work with department and program leaders to understand goals, audiences, challenges, timelines, and measures of success.
• Partner with the Chief Operating Officer and Business Development to support advertising, sponsor ships, State Bar Center room rentals, events, programs, partnerships, and other non-dues revenue opportunities.
• Ensure programs and sales resources have effective messaging, campaigns, digital…