Sales Associate - Boating & Outdoors

Job Title:
Sales Associate

Department:
Sales

Reports To:

Marina Manager

FLSA Status:
Exempt

At Russell Marineour mission is to be the dealership of choice for recreational boaters. We willsell high-quality boats, boating supplies, accessories; and provide superior service to help create pleasant and memorable experiences for our customers.

We do what we saywe are going to do

We are responsible for the land and water

We treat our customers, employees, and vendors with the utmost respect

We are always active in the community in a positive way

We are proud of our heritage, our company, and our land

Our choices are guided with integrity

The Sales Associate plays a keyrole in delivering exceptional customer experiences by building lasting customer relationships and guiding customers through the boat purchasing process while promoting additional services across the dealership. This position requires a thorough understanding of all dealership departments, including marketing, sales, finance, insurance, service, parts, and accessories. The Sales Associate is responsible for driving boat sales, recommending complementary products and services, developing customer relationships, and ensuring every customer leaves with a positive impression and a strong desireto return.

• Drive revenue by selling boats to achieve and exceed monthly and annual sales goals
• Actively network with customers both online and in-person and maintain an accurate customer leadlist, recording all interactions in the CRM system
• Ensure follow up with both prospective customers and sold customers according to a set schedule
• Listen attentively to customers to understand their boating needs and recommend tailored solutions

Follow and comply with allsteps of the defined sales process established by Russell Marine

• Provide weekly sales andlead updates to the marina manager
• Consistently communicate and collaborate with other departments and dealership locations on leads and upcoming sales opportunities
• Provide input in ordering and scheduling of new boat inventory based on customer demand and sales trends
• Remain knowledgeable about available new and pre-owned inventory
• Maintain a clean,organized and visually appealing sales lot and showroom display
• Prepare and explain accurate sales contracts and facilitate a seamless handoff to the business manager to obtain proper signatures and payments.
• Assist with demos andon-water events when needed, including traveling to different bodies ofwater, teaching, and collecting contact information for follow-up sales opportunities
• Conduct trade-in evaluations, assign fair market values and process pre-owned boat trades efficiently, collaborating with management and service as needed
• Stay informed about competitor offerings and maintain a competitive edge by demonstrating whythe dealership and its products provide superior value
• Keep up to date with thelatest boating industry trends, including events, contests and boating community news, sharing insights with customers to educate and engage them
• Interact with service,parts and accessories customers to identify potential boat sales leads
• Respect fellow co-workers and follow company policy while working with integrity
• Upsell service, parts and accessories with every boat sale to maximize customer satisfaction and dealership revenue
• Be available and responsive to customers beyond standard business hours, ensuring excellent customer service and relationship-building
• Complete required annual training
• Perform additional dutiesas assigned by the supervisor

The requirements listed below are representative of the knowledge, skill, and ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform essential job functions.

High school diploma or equivalent preferred; bachelor’s degree in business, marketing or a related field is a plus

Prior experience with boats is preferred with a willingness to learn and demonstrate product use of boats,personal watercraft, and applicable accessories

Ability to safely tow, trailer,and launch boats is preferred

Strong verbal and written communication skills, with the ability to interact professionally with customers, colleagues and vendors

A passion for boating and boating-related activities, with the ability to build trust and enthusiasm when selling products and services

Ability to multitask, stay focused and effectively manage customer leads, inventory and paperwork

Commitment to…