Senior Director, Business Development

Executive Vice President, Membership Engagement and Growth

Department

Membership Engagement and Growth (MEG)

Location

Date

December 2025

Founded in 1930, the National Ready Mixed Concrete Association (NRMCA) is the leading industry advocate. Our mission is to provide exceptional value for our members by responsibly representing and serving the entire ready mixed concrete industry through leadership, promotion, education, and partnering to ensure ready mixed concrete is the building material of choice.

The Senior Director, Business Development, is responsible for leading all non-dues revenue generation for NRMCA across sponsorship, exhibits, advertisement sales, and affinity programs across events, education, certification, publications, partnerships, and new commercial opportunities. This role builds high-value relationships with industry companies, suppliers, and strategic partners to expand revenue streams, elevate brand visibility, and deliver measurable value to stakeholders in alignment with NRMCA's newly published strategic plan.

The Senior Director, Business Development, will be successful when the Association:

• Significantly expands its non-dues revenue portfolio
• Introduces new high-value commercial products and partnerships
• Strengthens sponsor/exhibitor satisfaction and multi-year commitments
• Increases financial sustainability and reduces reliance on dues revenue
• Enhances the experience and value proposition for industry stakeholders

Sponsorship & Advertising Revenue

• Develop and implement an annual sponsorship strategy to support conferences, webinars, campaigns, publications, awards, digital platforms, and programmatic initiatives.
• Build and manage a robust sponsorship pipeline from prospecting through closing and renewal.
• Create sponsor packages, benefit structures, and marketing collateral.
• Maintain strong relationships with sponsors, ensuring fulfillment, satisfaction, and long-term value.
• Identify, market, price, and sell advertising spots within the Association's product and service line.

Exhibits & Tradeshow Sales

• Lead sales and strategic growth for exhibit halls and tradeshow activations.
• Manage exhibit pricing models, floor plans, and sales forecasting.
• Collaborate with Events to maximize exhibitor ROI and overall attendee experience.
• Identify new exhibitor categories and cross-industry markets.

Events & Program Revenue

• Work cross-functionally to package, price, and position revenue-generating components of major events and conferences.
• Develop premium add-on opportunities such as:
• Identify new event concepts that expand commercial potential.

Education, Certification & Training Revenue

• Partner with education/program teams to grow revenue from courses, workshops, credentialing, certification programs, and continuing education.
• Evaluate pricing strategies and market demand for new training offerings.
• Develop corporate training packages and bulk purchasing models.

Strategic Partnerships & Affinity Programs

• Build alliances with vendors, service providers, industry suppliers, and solution partners that enhance the Association's value proposition.
• Structure and manage revenue-sharing agreements, affinity program partnerships, and endorsed provider relationships.
• Develop co-branded initiatives that generate predictable recurring revenue.

New Product, Service & Business Line Development

• Lead discovery and evaluation of new non-dues revenue opportunities
• Conduct market analyses, competitor scans, pricing evaluations, and feasibility studies.
• Develop business plans and ROI models for new revenue ventures.
• Maintain a full revenue pipeline, with forecasting, monthly reporting, and KPI tracking.
• Analyze program performance, market trends, and buyer behaviors to optimize growth.
• Regularly report revenue performance to executive leadership and collaborate on annual budgeting.

Education: Bachelor's Degree required. A master's degree in relevant or equivalent experience is a plus.

Relevant

Experience:

At least 7 years of experience managing business development function, preferably within a trade association.

Knowledge

• A strong understanding of how associations function,…