Specialist, Creative

Specialist, Creative

The Specialist, Creative is a multimodal designer who helps shape how the brand looks, feels, and moves across omnichannel marketing campaigns and experiences, including print, digital, social, and events. This role blends visual design, motion design, and user experience principles to bring data, insights, and ideas to life through audience-centered storytelling.

Working with moderate independence and in close collaboration with members of the design, multimedia, content production, and broader Brand and Marketing teams, the Specialist takes assigned projects from concept through final production. The role applies relevant design and industry trends, contributes to the evolution of the team's visual toolkit, and explores opportunities to incorporate emerging technologies, including generative AI, into creative workflows.

The Specialist builds effective working relationships with stakeholders across the organization who submit creative requests and translates business needs into high-quality visual solutions that support organizational and strategic priorities.

• Conceptualize, design, and produce visual assets across digital, print, social, event, and other marketing channels while consistently applying established brand standards, identity, and tone.
• Contribute to and maintain adaptable design systems, templates, and assets that allow content to remain modular, scalable, and easy for broader marketing and communications teams to repurpose.
• Partner cross-functionally to translate research, data, business priorities, and audience insights into compelling visual storytelling.
• Develop graphics, infographics, presentations, and other visual materials that simplify complex information for executive, professional, and public audiences.
• Stay current on relevant design, marketing, and industry trends and apply appropriate trends and best practices to assigned projects.

• Design and produce short-form motion graphics, animated explainers, HTML5 assets, and other digital content optimized for audience engagement.
• Collaborate with multimedia partners to develop animated overlays, transitions, typographic motion, and other visual elements that enhance video storytelling.
• Explore multimodal design formats, including augmented reality, generative visuals, interactive presentations, and AI-generated imagery, and share relevant findings and recommendations with the team.
• Prototype and test visual formats for emerging and evolving platforms, including You Tube Shorts, Maglr, Linked In carousels, interactive PDFs, and HTML5 experiences.
• Adapt creative concepts for multiple formats and platforms while maintaining a consistent visual experience.

• Use approved generative AI tools in creative workflows for ideation, concept development, mood boards, asset generation, and other appropriate design applications in accordance with organizational guidelines and responsible-use standards.
• Contribute to the maintenance and refinement of the visual identity system to support brand evolution and campaign needs.
• Serve as a brand steward by ensuring creative assets align with established visual standards, whether developed through traditional design methods or generative AI-assisted workflows.
• Apply accessibility, inclusivity, usability, and clarity standards to visual design work and proactively identify opportunities for improvement.
• Collaborate with Brand, Marketing, Content, Multimedia, and other cross-functional partners to promote consistency across audience touchpoints.
• Develop creative templates, toolkits, and modular assets that support broader marketing and communications needs and recommend enhancements to existing resources.
• Identify opportunities to improve creative workflows, tools, processes, and production efficiencies.

Bachelor's degree in graphic design, visual communications, digital media, or a related field preferred or relevant equivalent experience in lieu of degree.

• Three (3) or more years of professional design experience across digital, motion, and brand storytelling.
• Portfolio demonstrating strong cross-format design capabilities, including static and motion design, as well as foundational experience with data visualization, interactive, or experiential design.
• Experience working collaboratively in fast-paced, cross-functional marketing, communications, creative, or agency…