Manager, Journeys

Location: Alexandria, VA

Compensation: $100,000 to $125,000 per year.

SHRM is a member‑driven catalyst for creating better workplaces where people and businesses thrive together. As the trusted authority on all things work, SHRM is the foremost expert, researcher, advocate, and thought leader on issues and innovations impacting today’s evolving workplaces. With nearly 340,000 members in 180 countries, SHRM touches the lives of more than 362 million workers and their families globally.

Hybrid Schedule (3 Days In‑Office / 2 Days Remote):
This position follows a hybrid work schedule, with Tuesday through Thursday in office and Monday and …

• Lead the planning, development, and optimization of automated journeys in Adobe Journey Optimizer (AJO), ensuring campaigns are audience‑led, insight‑driven, and measurable.
• Collaborate with the Senior Director to translate lifecycle strategies into actionable workflows, using segmentation, triggers, and behavioral data to deliver highly targeted experiences.
• Work with the BI team to leverage behavioral, transactional, and engagement data for audience segmentation, testing, and journey improvement.
• Partner with Digital Experience to align website, store, and on‑site personalization strategies with AJO journeys, ensuring cohesive cross‑channel experiences.
• Utilize AI and predictive analytics for next‑best‑action modeling, timing optimization, and dynamic content personalization; maintain detailed documentation of models and outcomes.
• Ensure compliance with privacy and data regulations (GDPR, CCPA, CAN‑SPAM) and enforce data hygiene and consent management standards; mentor and guide teams on compliance best practices.

• Education: Bachelor’s degree in business administration, marketing, or relevant equivalent experience in lieu of a degree.
• Experience: Seven (7) or more years of experience in digital marketing, marketing automation, or lifecycle marketing, including at least three (3) years of people management and technical lead responsibilities.
• Certification: Adobe Journey Optimizer or Adobe Experience Platform certification preferred;
  Marketo, Salesforce, or related marketing automation certifications a plus.
• Physical Requirements: Prolonged periods of sitting at a desk and working on a computer. Frequent use of hands and fingers for typing, handling documents, and using office equipment.
• Knowledge: Demonstrated ability to manage complex, cross‑functional marketing initiatives across multiple business units or audience segments; deep understanding of data privacy and regulatory compliance.
• Skills: Strong collaboration skills, effective partnership with BI, Marketing Operations, Digital Experience, and Performance Marketing teams; excellent communication and project management abilities.

We are an equal‑opportunity employer (Minority/Female/Disabled/Veteran). Inclusion, equity, and diversity are fundamental to fulfilling our vision of building a better workplace and better world. Please visit (Use the "Apply for this Job" box below). for more information.