Lead, Journey Strategist Member Lifecycle

Lead, Journey Strategist Member Lifecycle

SHRM is a member-driven catalyst for creating better workplaces where people and businesses thrive together. As the trusted authority on all things work, SHRM is the foremost expert, researcher, advocate, and thought leader on issues and innovations impacting today’s evolving workplaces. With nearly 340,000 members in 180 countries, SHRM touches the lives of more than 362 million workers and their families globally.

The Lead, Journey Strategist Member Lifecycle oversees the build, execution, and optimization of multi‑channel marketing journeys within the Adobe Engine, ensuring that every automation and campaign reflects SHRM’s lifecycle strategy and brand standards. Reporting to the Manager, Growth Journeys, this role serves as the lead builder, QA owner, and workflow coordinator for campaign deployment within Adobe Journey Optimizer (AJO). The Lead works cross‑functionally to transform creative and audience strategy into deployable, data‑driven journeys that deliver personalized and compliant member, customer, and client experiences.

This position collaborates closely with Marketing Operations, Business Intelligence (BI), Performance Marketing, and Digital Experience to ensure every campaign deployment is accurate, timely, and insight‑informed. The Lead mentors and guides the Senior Specialists, Growth Journeys in campaign execution, maintaining high standards of performance, precision, and collaboration across the team.

• Oversee the end‑to‑end build, testing, and deployment of marketing journeys and campaigns in Adobe Journey Optimizer (AJO), ensuring flawless execution and audience alignment.
• Translate journey and campaign requirements from strategy briefs into executable workflows, including triggers, segmentation, suppression, and personalization logic.
• Collaborate with the Manager, Growth Journeys, and Marketing Operations to ensure data connections, consent settings, and audience configurations function as intended.
• Partner with BI and Analytics teams to ensure data definitions, audience attributes, and tracking align with measurement frameworks.
• Coordinate campaign production timelines, workload assignments, and prioritization across multiple business lines to ensure deadlines are met.
• Lead QA and pre‑deployment review processes, testing logic, data mapping, and rendering across channels to ensure error‑free execution.
• Develop and maintain reusable templates, snippets, and automation modules that standardize execution and accelerate build times.
• Serve as the primary AJO subject matter expert for campaign setup, testing, and troubleshooting.
• Provide direction and technical guidance to Senior Specialists, ensuring accuracy, consistency, and adherence to compliance and governance standards.
• Collaborate with Digital Experience and Creative teams to ensure design assets and copy are optimized for automation, accessibility, and engagement.
• Support campaign optimization by analyzing delivery metrics, engagement trends, and performance reports to identify improvement opportunities.
• Partner with Marketing Operations to maintain naming conventions, data cleanliness, and platform hygiene across all deployments.
• Document build processes, workflow diagrams, and testing outcomes to maintain transparency and operational continuity.
• Assist with new capability testing, such as dynamic content, predictive segmentation, and AI‑assisted personalization in Adobe Journey Optimizer.
• Train and onboard new team members and cross‑functional partners in campaign operations best practices.

• Bachelor’s degree in marketing, Communications, or a related field, or equivalent experience.

• Five (5) or more years of experience in marketing automation or campaign deployment across B2B and/or B2C audiences.
• Hands‑on experience with Adobe Journey Optimizer, Marketo, or a comparable enterprise marketing automation platform.
• Proven track record building and executing data‑driven campaigns with complex segmentation, triggers, and personalization.
• Experience collaborating with cross‑functional partners in Creative, BI, Operations, and Analytics teams.
• Familiarity…