Director, Digital Experience and Engagement

About AAPM

The American Association of Physicists in Medicine (AAPM) is dedicated to enhancing health through medical physics and promoting excellence in the science, education, and professional practice of the field. Our strategic priorities include advancing contributions in medical physics, adopting new computational technologies, promoting health equity, and ensuring organizational sustainability.

AAPM is seeking a visionary and strategic leader to serve as Director of Digital Experience and Engagement. This pivotal role is responsible for transforming how members interact with AAPM’s digital ecosystem—enhancing engagement, streamlining access to resources, and fostering a vibrant, connected community. The director will lead innovation through emerging technologies, including AI, while ensuring platform reliability, usability, and alignment with AAPM’s mission and values.

As a key contributor to AAPM’s strategic direction over the next 3–5 years, this individual will work closely with the Executive Director to shape and execute a forward‑thinking digital strategy that elevates member experience and organizational impact.

Minimum Bachelor’s Degree in digital strategy, communications, information systems, marketing, or a related field, and brings 7–10 years of experience managing digital platforms, user experience, and engagement within membership or professional association environments. Demonstrated track record of overseeing digital platforms and online communities, including AMS, CMS, community software, and LMS systems. Skill set that includes familiarity with AI tools and applications that enhance user experience and engagement, as well as strong project and vendor management capabilities.

Demonstrate excellent communication, collaboration, and problem‑solving skills.

• Lead the development of personalized, engaging digital experiences for members.
• Oversee and optimize AAPM’s digital platforms and community tools, leading final transition from legacy custom software.
• Shape and execute digital strategy and innovation initiatives.
• Collaborate across departments to ensure cohesive digital program delivery and support.

• Design and implement personalized, engaging digital experiences for members across all career stages.
• Analyze engagement metrics (e.g., participation, retention, satisfaction) to drive data‑informed improvements.
• Pilot innovative digital engagement methods, including AI‑enabled personalization and interactive features.
• Collaborate with Membership and Communications teams on campaigns that increase adoption and demonstrate member value.
• Oversee AAPM’s digital platforms (Forj Community, Forj Learning, Open Water, Sitefinity, Net Forum integrations, and others) to ensure exceptional user experience.
• Enhance the community platform to support collaboration, volunteer engagement, and knowledge sharing.
• Partner with IT and vendors to maintain secure, integrated, and scalable systems.
• Serve as a primary resource for staff and volunteers navigating digital community features.
• Guide the strategic evolution of AAPM’s digital ecosystem based on member needs and industry best practices.
• Identify and evaluate opportunities to integrate AI and emerging technologies.
• Monitor trends in digital engagement across associations and healthcare sectors.
• Advise senior leadership on strategic digital investments and innovations.
• Collaborate across Education, Meetings, Science, and Communications teams to ensure cohesive digital program delivery.
• Provide training and resources to empower staff in using digital platforms effectively.
• Bridge departmental efforts to streamline digital engagement initiatives.
• Support committees, events, and knowledge dissemination through digital tools.

• Competitive salary of $130,000 to $150,000 plus a comprehensive benefits package.
• Telework flexibility with office located in Alexandria, VA.
• Leadership role in advancing human health and patient safety globally.
• Professional development opportunities.
• Collaborative environment focused on improving health…