Senior Manager, Website Content and User Experience

POSITION SUMMARY

(Eligible for Hybrid/ 3 days in office - Alexandria, VA)

This position will lead the design, development, and ongoing management of foundational and innovative digital‑owned experiences for United Way Worldwide to transform our business and drive donor and supporter engagement,acquisition, and retention. The role oversees United Way.org as a centralized, primary, and powerful asset to inform, educate, and connect people to the work of United Way. This individual makes strategic recommendations and leads content management for other public‑facing websites, and supports e‑mail marketing approaches, and technology platforms that connect to United Way’s owned channels.

The role leads projects that will provide best‑in‑class user experiences, overseeing the full life cycle of assigned assets.

This role is both ‘leader and doer,’ requiring a balance of cross‑functional coordination, communication, and hands‑on execution skills. This individual will leverage his/her expertise to support our multi‑channel mix across digital marketing touchpoints.

An individual must be able to perform each essential duty listed below at a satisfactory level:

• Prioritize the user at every decision point, with a knack for understanding user behavior, analyzing data, and establishing strategies to maximize overall impact.
• Develop, design and execute user experiences (including landing pages) and content recommendations to expand audience understanding and level of engagement with United Way. Oversees updating and formatting of web content.
• Architect, communicate, and build alignment on key digital journeys and experiences that drive new and deepen current donor and supporter relationships.
• Provide direction to, and coordinate with internal content creation teams, to ensure assets (visuals, video, featured stories, headers, copy) all follow digital best practices and deliver against objectives.
• Develop and oversee an editorial calendar for UW.org that aligns with annual communications, priority programs, and social media activation plans.
• Collaborate with internal and external stakeholders to create web experiences that grow traffic and engagement by adopting UX, information architecture, social media integration, and search engine optimization (SEO) best practices.
• Create new proposals through a digital lens based on historical information, current trends & experiences to help evolve and grow our digital footprint.
• Collaborate with analytics and donor insight team members to leverage and enhance existing data and analytics, and develop additional research and data sources as necessary, to inform strategy and ongoing optimization.
• Coordinate with IT team members and external hosting partner to monitor website performance, and identify, prevent, and resolve issues. Establish ways of working to ensure optimal digital experience oversight.
• Ensure adherence to United Way Worldwide brand standards and organizational objectives are prioritized in all efforts.
• Coordinate with team members to track and analyze website traffic trends and use findings to make data‑driven decisions about editorial content.
• Provide direct support for online fundraising, donor management, and integrated marketing efforts.
• Develop and deliver internal communications and presentations to cross‑functional teams and leadership to socialize strategies, results, and programs.
• Lead A/B testing approach and tracking on UW.org and other digital assets.
• Ensure digital marketing excellence, including the highest possible brand and consumer experience.
• Other duties as assigned.

A digital portfolio is required for the application process. Please include a link to your portfolio in your resume or upload a sample of your work for consideration.

Minimum Requirements:

• Bachelor’s degree in a related field such as marketing, user experience design, communications or related field; or commensurate experience.
• Minimum five years of experience in a similar or related role.
• Experience working across different functions related to digital marketing including website development, digital media marketing, SEM, SEO,…