Director of Sales

Fostering the right solutions & connections

Celebrated as the #2 Top Workplace in the D.C. region for 2024 by The Washington Post, Goodwin Living is more than a team – it's a global family of individuals who represent more than 65 countries.

Goodwin Living ranks #2 thanks to team members who respond to an annual survey conducted by a neutral, third-party resource. Here are some reasons they honor us with this ranking:

• Embracing Diversity: Our strength is in our diverse team from over 65 countries, fostering an inclusive and vibrant culture that values every voice.
• Growth and Opportunities: We bolster personal and professional development, offering myriad opportunities, from on-the-job training to mentorship programs and financial support, to help you reach your full potential.
• Valuing Our Team Members: By prioritizing team member satisfaction, we create a fulfilling work environment with competitive benefits, work-life balance, and recognition programs, ensuring our team feels appreciated and valued.

The Director of Sales will develop, manage and direct the sales resources for Goodwin House Seminary Road (GHSR), an entrance fee model Life Plan Community under development in Alexandria, VA. The Director will be responsible for the oversight and success of all sales goals and related initiatives. The position reports directly to the Vice President of Sales for Goodwin Living and indirectly to the Vice President of Operations of Integrated Development II LLC.

1. Works closely with Goodwin Living’s management and consultants in developing and executing the vision for Goodwin Living’s sales & marketing efforts related to GHSR. Including, but not limited to the following activities:

• Contribute to creation of marketing plan in concert with Goodwin Living and its identified consultants
• Assist in identifying market areas
• Assist in developing market strategies and tactics
• Assist in the development of the sales and marketing budget
• Assist in the development of sales policies and procedures
• Provide creative input into the design and development of the Project
• Provide creative input into the development of marketing collateral and project related materials

2. Leads the daily sales efforts to achieve all sales goals. Including but not limited to the following activities:

• Actively selling apartments and recruiting, training, and managing all sales team members
• Assisting in the development of sales goals and incentive programs and ensuring the sales team is excited about pursuing the goals and earning the incentives
• Creating and implementing a program that further incents depositors to remain depositors
• Leveraging the CRM program to cultivate and nurture all leads to their best outcome and to nurture their experience up to move in with excellence
• Achieving 10% deposits on 70% of the independent living units in the project in accordance with the agreed upon sales goals and timeline

3. Conducts regular meetings with all team members (including daily stand-up) and attends Goodwin Living management meetings when appropriate. Provides advice, counsel and support as needed to ensure all team members have a clear understanding of marketing direction, community branding, community structure, sales goals, community operations and objectives.

4. Establishes and maintains on-going effective communications with prospects, depositors, peers and other team members, marketing partners, other community leaders and stakeholders. Attends and participates in various Goodwin Living and industry events, trade shows, marketing and sales opportunities including, but not limited to the following activities:

• Serves as local point of contact for project relating to sales
• Initiates all outreach efforts consistent with approved sales and marketing plan
• Creates the design and experience of marketing events and leads them with the Sales team
• Conducts public meetings, seminars and informational forums as planned

5. Assists in preparing and presenting annual marketing plan and budget. Analyzes and measures progress against plan as it was approved by Goodwin Living, providing relevant information and communications to designated management team…