Director of Marketing

# Director of Marketing Islamic Relief USA Full Time Alexandria, Virginia

Director US $140,000 – US $150,000

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Job Description ##
** About Islamic Relief USA
** Islamic Relief USA (IRUSA) is a faith-inspired humanitarian and development organization committed to saving lives and empowering communities around the world. With programs spanning emergency response, food security, education, clean water, and more, IRUSA reaches millions of people annually across dozens of countries. Headquartered in the Washington, D.C. area, IRUSA operates a full-scale marketing and communications department that drives donor engagement, brand stewardship, and multi-channel fundraising across the organization's entire portfolio.##

** Role Overview
** The Director of Marketing provides executive-level leadership for IRUSA's marketing department, overseeing the full spectrum of the organization's brand, fundraising, content, digital, and communications functions. The Director will serve as the primary point of contact, manager, and liaison, overseeing the relationship between the organization and its external outsourced partners. This is a senior leadership role with significant cross-departmental influence and organizational authority.

The Director is a voting member of the Program Approval Committee (PAC) on behalf of Marketing, sits on the Executive Committee, and represents Marketing's strategic perspective across organizational planning and decision-making  this role, the Director leads and coordinates strategy across internal teams and external partners — including marketing service providers and technology vendors — ensuring that IRUSA's brand voice, mission alignment, and donor relationship priorities are upheld across every channel and deliverable.

This is not a purely executional role; the Director is expected to bring institutional vision, relational intelligence, and senior-level judgment to every dimension of the department's work.##
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* Key Responsibilities:

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** Strategic Leadership & Organizational Representation
*** Serve as Marketing's representative on the Executive Committee and other senior decision-making bodies, including casting votes on behalf of the department for Program Approval Committee approvals of humanitarian programs.
* Lead Marketing's participation in organizational and operational planning cycles, working collaboratively across departments including Fund Development, Department of External Affairs (DEA), Programs, Finance, IT, and Volunteer Management.
* Chair, co-chair, or participate in cross-departmental committees and task forces as assigned, both representing Marketing's interests and contributing specialized strategic expertise to organization-wide initiatives.
* Set the department's strategic priorities on a rolling basis, including annual campaign calendars, budget cycles, and team performance objectives.##
** Multi-Channel Fundraising & Campaign Oversight
*** Lead the strategic planning, production oversight, and post-mortem analysis of all major fundraising campaigns — including Ramadan, Qurbani, End of Year, and emergency response campaigns — across digital and direct channels.
* Drive fundraising appeal strategy across email, SMS, web, social media, direct mail, and advertising, both within larger campaign structures and as standalone digital initiatives.
* Oversee emergency campaign launch protocols, working in coordination with Program Directors and the C-suite to activate multi-channel emergency responses rapidly and effectively.
* Ensure donor management platforms, fundraising infrastructure, and CRM systems are leveraged optimally in service of donor acquisition, retention, and re-engagement goals.##
** Digital & Content Operations
*** Provide strategic…