Complex Senior Marketing Manager - Hilton McLean and Embassy Suites Alexandria Town Complex

Job Description - Complex Senior Marketing Manager - Hilton McLean and Embassy Suites Alexandria Old Town Complex (HOT0C5MR
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Job Description

The Hilton McLean Tysons Corner located in the heart of Northern Virginia technology corridor features 458 guestrooms and 28,000 square feet of meeting space featuring Harth and Harth Lounge and Bar. The Embassy Suites by Hilton Alexandria Old Town is steps from bustling King Street with easy access to Downtown Washington, DC. This hotel features 288 guestrooms with 13,052 square feet of meeting space.

Our ideal candidate will have at least three years of marketing experience with strong digital expertise in e-commerce and social media. They should be proficient in Google Analytics, Meta platforms, and CRM systems, with a solid understanding of performance tracking, reporting, and KPI optimization. This individual must excel at cross-department collaboration, managing and maintaining the marketing calendar, and executing hotel activations.

Additionally, graphic design skills are essential, including the ability to create marketing assets using Canva.

Shift Pattern: Office hours are 8:30 AM to 5:00 PM, with flexibility to accommodate varying schedules, including weekends and holidays.

Hilton is proud to support the mental and physical wellbeing of all Team Members so they can Thrive personally and professionally in a diverse and inclusive environment, thanks to innovative programs and benefits such as:

• Access to pay when you need it through Daily Pay
• Medical Insurance Coverage – for you and your family
• Mental health resources including Employee Assistance Program
• Go Hilton travel program: 100 nights of discounted travel
• Parental leave to support new parents
• Debt
  - Free Education:
  
  Team Members will have access to a wide variety of educational credentials through our partnership with Guild Education, including: college degrees and professional certifications*
• 401K plan and company match to help save for your retirement
• Hilton Shares:
  Our employee stock purchase program (ESPP) - you can purchase Hilton shares at a 15 percent discount
• Career growth and development
• Recognition and rewards programs

* Available benefits may vary depending upon property-specific terms and conditions of employment and the terms of the collective bargaining agreement if applicable.

In addition to our ideal candidate section, As a Senior Marketing Manager, you will be responsible for developing and executing marketing strategies that drive revenue growth and enhance the hotel’s brand presence, while ensuring exceptional guest experiences and financial profitability. This role requires creativity, strategic thinking, and strong collaboration across departments.

• Plan, develop, and execute multi-channel marketing campaigns across digital and traditional platforms.
• Manage social media presence (Facebook, Instagram) and create engaging content aligned with brand standards.
• Design and produce marketing materials using Canva and Adobe Suite.
• Oversee budgets, timelines, and coordinate with external agencies and partners to ensure campaign success.
• Write compelling copy for ads, emails, and social posts to drive engagement and conversions.
• Analyze performance using Google Analytics, Meta tools, and CRM platforms; report on KPIs and optimize strategies.
• Collaborate with cross-functional teams including Sales and Revenue Management to align marketing efforts with business goals.
• Monitor industry trends, competitor strategies, and emerging tools to keep campaigns innovative and effective.
• Generate monthly marketing reports and deliver insights to leadership for decision-making.
• Ensure brand consistency and maintain a strong visual identity across all channels.
• Balance multiple projects in a fast-paced, deadline-driven environment while maintaining attention to detail.
• Apply data-driven insights to improve targeting, messaging, and overall campaign performance

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