Research Manager

About Purple Strategies

Purple Strategies is a corporate reputation and strategy firm that combines the creativity and discipline of brand communications with the speed and strategy of political campaigns to help leverage or reduce pressure on a business, brand or issue. We build and defend reputation and brand value for Fortune 500 companies, associations, nonprofits and some of the most recognizable brands in the world.

This is a full‑time position in Purple Strategies’ Research Expertise Group. The Research EG is dedicated to grounding Purple’s bespoke solutions in compelling and actionable data and insights. The Research Manager will design, field, analyze and report both quantitative and qualitative research, and integrate multiple data streams (desk research, first‑party data, and digital analytics) to create actionable insights.

• Quantitative research management
  • Design and contribute to research design that addresses objectives and answers key questions.
  • Develop questionnaires and sampling plans.
  • Oversee field processes and vendor management.
  • Analyze quantitative data and identify key findings.
  • Prepare reports, presentations and memos.
• Qualitative research management
  • Manage focus group scheduling and recruitment.
  • Draft screeners and discussion guides.
  • Prepare reports and memos of key findings.
• Syndicated, public and social data exploration
  • Identify new relevant data sources.
  • Mine and synthesize data from multiple sources.
• Work with cross‑functional client teams to deliver integrated insights that address research objectives and help achieve key client goals.

• Bachelor’s degree in a related field such as social sciences, marketing or mathematics; advanced degree or coursework is a plus.
• Recommended 4+ years of experience in political, public opinion, market research or consumer research; experience with corporate reputation or crisis management is a plus.
• Proven experience in all phases of research projects from inception through delivery of results.
• Experience applying quantitative analysis techniques (cluster/factor analysis, regression, descriptive and inferential statistics) and qualitative methods (in‑depth interviews, focus groups, communities).
• Demonstrated success translating research results into actionable recommendations that had a significant impact on brand/marketing/media strategy.
• Ability to create powerful stories led by data and insight, present complex data visually, and inspire action.
• Proficiency with PowerPoint, Excel, Word; statistical software such as R, SPSS or Marketsight a plus.
• Strong organizational, time‑management, writing, and communication skills; able to influence stakeholders.
• Ability to prioritize work effectively and adapt to a fast‑paced environment.
• Embodiment of Purple’s values:
  Adaptable, Collaborative, Curious, Innovative, Industrious, Respectful.

Full‑time position based in either our Alexandria, VA headquarters or our Chicago office. Purple Strategies offers a hybrid model and seeks employees who are comfortable working in the office three days per week.

Please submit your resume and cover letter online at https://(Use the "Apply for this Job" box below)./

Purple is an equal‑opportunity employer and does not discriminate in its selection and employment practices. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, political affiliation, sexual orientation, gender identity, marital status, disability, protected veteran status, genetic information, age, or other legally protected characteristics.

• Mid‑Senior level

• Full‑time

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