Specialist, Channel Marketing Strategist

Specialist, Channel Marketing Strategist – Alexandria, VA

Compensation: $70,000 to $85,000 per year

About SHRM: SHRM is a member-driven catalyst for creating better workplaces where people and businesses thrive together. With nearly 340,000 members in 180 countries, SHRM touches the lives of more than 362 million workers and their families globally.

As a Channel Marketing Strategist, you will support a specific audience segment, driving member acquisition, retention, and engagement through an omni-channel marketing mix. You will own storytelling, reporting, optimization, and cross-functional collaboration to convert audiences into loyal members.

• Deploy tactical execution of integrated marketing plans across digital, email, direct mail, and traditional channels.
• Manage project timelines, deliverables, and performance across campaigns, mapping back to each channel.
• Analyze data (GA, Salesforce, Marketo) to translate insights into clear, actionable recommendations.
• Execute member acquisition, retention, and engagement strategies for the segment, while identifying cross‑sell or upsell opportunities.
• Write and create marketing collateral—emails, banner ads, direct mailers, call scripts—to drive audience action.
• Drive programs incorporating SEO/SEM, paid media, digital marketing, partnerships, and owned channels.

• At least 3 years of progressively complex marketing experience, including email copywriting, campaign messaging, and conversion.
• Deep understanding of content marketing tailored for audience segments, applying consumer insights to improve campaigns.
• Proficiency in Marketo, Salesforce, and Google Analytics preferred.
• Bachelor’s degree or equivalent relevant experience required.
• Strong problem‑solving skills; customer lifecycle marketing experience (demand generation, product sales, content conversion).

Prolonged periods of sitting at a desk and working on a computer. Frequent use of hands and fingers for typing, handling documents, and using office equipment. Ability to lift 25 pounds or less.

SHRM is an equal‑opportunity employer. We welcome and encourage diversity, inclusion, equity, and belonging.

www.shrm.org