Senior Specialist, Campaign Deployment

Sr. Specialist, Growth Journeys B2C

Utah SHRM

Alexandria, VA

Compensation: $80,000 to $95,000 per year.

• Build, test, and deploy automated journeys and multi‑channel campaigns within Adobe Journey Optimizer (AJO), ensuring each activation meets design specifications and campaign objectives.
• Conduct detailed QA and troubleshoot audience lists, logic paths, and rendering tests to ensure flawless execution and deliverability.
• Leverage AJO’s dynamic content and decisioning capabilities to create personalized experiences based on behavioral signals and audience engagement patterns.
• Collect and analyze campaign performance data, reporting key metrics, highlighting trends, and identifying opportunities for improvement.
• Partner with Performance Marketing and Demand Generation teams to integrate nurture and acquisition programs into the broader lifecycle ecosystem.

• Bachelor’s degree in marketing, communications, or related field, or equivalent experience.
• Three (3) or more years of experience in marketing automation or digital campaign deployment, preferably within an enterprise platform such as Adobe Journey Optimizer.
• Working knowledge of HTML/CSS for email build and troubleshooting; hands‑on proficiency in Adobe Journey Optimizer or equivalent marketing automation platform.
• Strong collaboration skills and ability to work cross‑functionally with data, creative, and strategy partners.
• Adobe Journey Optimizer certification or other Adobe Experience Cloud credential preferred.

Legal Disclaimer: SHRM is an equal opportunity employer (Minority/Female/Disabled/Veteran).