Director, Marketing Communications | Hybrid - in-office

The Director, Marketing Communications leads the planning, management and execution of TRSA's integrated marketing programs in support of strategic objectives established by the Vice President, Marketing & Communications. The Director translates organizational strategy into measurable campaigns that drive certification participation, event attendance, membership engagement and non-dues revenue growth.

The Director oversees the Digital Marketing Manager, manages agency and vendor relationships and ensures the successful execution of multi-channel marketing initiatives.

• Develop annual marketing plans aligned with departmental and organizational objectives.
• Manage campaign calendars, budgets, timelines and performance reporting.
• Recommend marketing opportunities, partnerships and growth initiatives to the Vice President.

• Direct marketing plans for conferences, trade shows, virtual events and webinars.
• Oversee event promotion campaigns, advertising, public relations and content development.
• Manage event attendance goals and campaign performance.
• Supervise the Digital Marketing Manager's execution of email marketing, digital advertising and social media promotion for events.

• Support membership acquisition, retention and onboarding initiatives.
• Develop membership communication strategies, drip campaigns and promotional materials.

• Lead marketing strategies for Clean Green, Hygienically Clean and Safety & Health certifications.
• Direct integrated campaigns across digital, print, paid media and partner channels.
• Coordinate tradeshow marketing efforts and certification promotional materials.
• Oversee development of certification-related websites, landing pages, infographics and resources.

• Direct marketing efforts support RSR, RSAP, Level Up, Career Center and other revenue-producing programs.
• Identify growth opportunities and optimize campaign performance.

• Serve as staff liaison to the Marketing, Sales & Service Committee.
• Lead development of committee initiatives, educational resources and industry engagement programs.
• Support planning and execution of the Marketing, Sales & Service Summit and related programs.

• Manage, mentor and evaluate the Digital Marketing Manager.
• Coordinate external designers, agencies, media partners and vendors.
• Ensure projects are completed on schedule, within budget and aligned with strategic goals.

• Bachelor's degree in marketing, communications, public relations, business administration or a related field.
• Minimum of 5-8 years of progressive experience in marketing communications, integrated marketing, event marketing or a related field, preferably within an association or membership-driven organization.
• At least one to two years of experience leading staff or project teams and managing agency partners, vendors and budgets.
• Demonstrated success developing and executing integrated marketing campaigns for conferences, trade shows, webinars or other industry events.
• Strong digital marketing experience across email, paid media, retargeting, content marketing and website optimization.
• Proficiency with CRM, email marketing and marketing automation platforms, including experience measuring campaign performance, analyzing results and reporting ROI.
• Exceptional written and verbal communication skills, including experience with copywriting, press releases and content development.
• Strong project management skills with the ability to manage multiple priorities, budgets and deadlines.
• Experience using generative AI tools to improve productivity, content development, campaign execution and marketing effectiveness.
• Proficiency with Microsoft Office.

• Experience with digital advertising and event marketing platforms such as Feathr, Google Ads and Linked In Campaign Manager.
• Familiarity with Adobe Creative Suite, Canva or similar creative design tools.
• Experience managing external agencies, freelance designers, media partners and vendors.