Enterprise Marketing Manager

Job Description

As an Enterprise Marketing Manager at ATD, you will report to the Director Marketing, Global & Enterprise, supporting the entirety of ATD’s Enterprise Solutions products and programs, including Enterprise Membership, Team Training Courses, Conferences, Certification, and other team-focused products. In this position, you will be working closely with the marketing team as well as the ATD Enterprise Solutions (sales) Team. This person will be responsible for all Enterprise lead gen activity, nurturing campaigns to qualify leads, and end-to-end understanding and improvement of the lead through close stream.

The Association for Talent Development (ATD) is the premier membership organization for professionals in the learning and talent development field. Our mission is to create a world that works better by empowering professionals to develop talent in the workplace. Through training programs, membership, globally recognized certifications and events, we support individuals and organizations in talent development to perform at the highest level.

• Manage email marketing strategy and promotion, with audience segmentation, tailored messaging, and high-quality email design
• Develop campaign strategy for social media and new channels
• Develop and monitor lead gen forms and relative impacts on sales
• Write concise and powerful marketing copy for emails, website, social media ads, and other online or print communications as needed
• Partner with the Enterprise Solutions team to monitor lead effectiveness, identify new audiences and opportunities, understand the full lead lifecycle, and develop strategies to re-nurture leads that do not convert
• Collaborate with internal stakeholders to ensure marketing messages are accurate, relevant, and up to date
• Develop product proposals for the Enterprise Solutions team (Account Executives) as needed
• Coordinate with in-house graphic designers to develop graphics for website, email, digital ads, social media, promotional videos, brochures, and more
• Write Outreach sequences for the sales team as an extension to the marketing activity to move leads down the funnel
• Report regularly on results

• Bachelor’s degree in Business or Marketing or equivalent relevant experience is required
• 5+ years of marketing experience
• Comfort learning new technology and working in different technology platforms, CRM, CMS, Email Platforms, AMS
• Strong B2B marketing background, sales enablement experience as well is preferred
• Digital and traditional channel marketing experience, including experience email marketing through marketing automation platforms and CRM
• Experience with digital and traditional marketing channels
• Copywriting for marketing materials, specifically emails and websites
• Understanding of audience segmentation and messaging for senior leader decision makers
• Excellent time and project management skills, including the ability to manage multiple projects, deadlines, and responsibilities simultaneously
• An eagerness and willingness to learn and grow in your profession

In this role, you’ll have the opportunity to support the growth of ATD’s Enterprise Solutions portfolio and work across a variety of products and programs. You’ll partner closely with both Marketing and Enterprise Solutions, with the opportunity to directly impact lead generation, engagement, and sales effectiveness.

This role is based in Alexandria, VA and follows a hybrid work model, offering a mix of in-office collaboration and flexibility. Our office is located in the heart of Old Town Alexandria on King Street – just steps from the Metro, waterfront, and a vibrant mix of shops and restaurants. The environment is energetic and collaborative,…