Vice President, Communications

Our client in the association and private club industry is seeking a Vice President, Communications, at their Alexandria, VA, location. This pivotal role will lead the organization’s integrated communications, content, brand, and digital member-experience strategy.

The Vice President will position our client as the authoritative voice and knowledge platform for the private club community while advancing membership growth, engagement, advocacy influence, and non-dues revenue. The position oversees publications, media relations, executive communications, marketing, digital channels, multimedia content, and knowledge resources and serves as the business and content owner for their AI-enabled member services. Working across advocacy, education, membership, events, and external partners, the Vice President transforms their expertise into timely, personalized, and scalable resources while maintaining appropriate editorial, data, intellectual property, and AI governance standards.

This is a hybrid role with 4 required in-office days at the Alexandria, VA office. This position has a target salary of $140,000 to $150,000.

• Build on an integrated communications, content, marketing and digital strategy aligned with the company’s strategic plan, membership goals, advocacy priorities and revenue objectives.
• Serve as a strategic adviser to the President & CEO and senior management team on organizational positioning, reputation, member engagement and emerging communications opportunities and risks.
• Strengthen their position as the authoritative voice, trusted knowledge resource and innovation leader for the private club community.
• Lead communications planning for major partnerships, organizational change, industry disruption and other matters affecting NCA’s future direction.

• Function as chief editor and publisher for a variety of publications, periodicals, research studies and reports produced by the company.
• Develop and implement editorial plans and production schedules, brand management and design for periodicals and publications, including content research, development and outsourcing.
• Help develop, administer and publish various research studies.
• Assign features, articles and monographs, including supervision of staff writers, contract writers and constituents in the field.
• Oversee production of all publications and periodicals, reports and various communications.
• Manage design, publishing and mail vendor relationships.
• Ensure graphic quality and editorial consistency of the company’s published materials.

• Build on the company’s media strategy, including oversight of the public relations firm, press outreach, press releases, and campaigns that advance the organization’s mission, brand identity, and policy interests.
• Lead executive communications and thought-leadership activities for the President & CEO and other designated company leaders, including speeches, articles, presentations, media preparation and video scripts.
• Write and edit material for their publications and communications programs.

• Lead the strategy and continuous improvement of the integrated digital member experience across the website, member portal, Resource Center, email, social media, webinars, on-demand education, publications, and multimedia channels.
• Establish disciplined processes for adding, reviewing, updating and retiring the source material used by NICA and other AI-enabled services.
• Coordinate subject-matter review of AI-generated information and ensure that consequential external communications receive appropriate human approval.
• Manage…